At BuyDomains.com, we talk to thousands of customers; from first time entrepreneurs to savvy web developers. Over the years, we’ve noticed some common myths about the domain purchasing process and domain ownership. To help dispel these, we are clearing up the 4 most common misconceptions:
All the good domain names are taken
It’s true that hundreds of millions of domain names have already been registered: 276 million to be exact (as of March 2014). But don’t lose hope! Millions of the domains that have been previously registered are licensed one year at a time, so they are destined to expire and become available again. Or, like any other asset, a domain owner may decide to sell the domain name on the secondary market or through a domain broker.
I own the domain name so I have the legal rights to that name
While a domain name may be available for purchase, that doesn’t mean that the copyrights or brand trademark is purchased along with the domain name. It is best to take precautions to ensuring that the name you choose does not infringe upon any existing trademark. If you are unsure, seeking legal advice is always recommended.
Since I bought the .com, I don’t have to worry about anyone being able to use the other extensions.
Not true. As a rule of thumb, when you go to register a domain name, you can protect your brand by also purchasing domain names similar to your main name. For example, if abc.com is available, you should also consider purchasing abc.net and abc.org if you can. In addition to brand protection this will also help to eliminate any confusion amongst your customers.
All I have to do is buy a domain name, and then I am ready to start posting on my website.
Purchasing a domain name is a critical first step, but to begin your website, there are crucial steps to take:
- 1. Register the name with a registrar (think GoDaddy or Register.com). Purchasing the name itself is just one step, you must also submit the name to be registered with an ICANN accredited registrar. Despite what a lot of people think, a domain reservation alone will not give you access to post web pages.
- 2. Select a hosting plan. A web host connects your new domain name to the internet, providing space for your website to operate.
- 3. Though not a necessity, you may also want to consider additional features such as a dedicated IP address and a private SSL certificate to help protect customer data and establish yourself as a trustworthy site.
- 4. Design your website.
- 5. Launch!
Your website is often the first and most important impression you’ll make with potential customers. Acquiring a reputable, memorable domain name is the first and most important step to getting a business or organization online.
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