5 Ways To Heat Up Your Online Marketing

July 17th, 2014

 

Often business slows down in the summer as customers and prospects take time off and go on vacation.  This slower seasonality is a great time for you to take a step back and think about ways you can improve your marketing, particularly your website, your largest digital marketing asset.  We’ve put together a list of the most impactful things you should be considering during the slower summer months that will help drive more traffic to your website, and convert this traffic into customers.

1. Secure Your Brand with Alternative TLDs: If you don’t already, it’s important to consider owning all of the domain extensions of your domain name.  For example, do you own the .com, .net, .org or any of the new TLDs that were released in 2013 and 2014?  If not, it’s a good idea to snap up as many of these variations as you can.  If you don’t own the .com yet, start researching what it would take to upgrade your domain.

Also consider buying the misspellings, alternate spellings, plural forms, and close variations of your primary domain name.  By doing this, you can be sure to retain any potentially confused visitor, as well as guard against other businesses buying and profiting from your name.

While you’re at it, do the same exercise for all social media platform handles.

2. Renew Your Domain Registration for Multiple Years: If you forget to register or re-register your premium domain name, you will most likely lose the name, and along with it the investment that you made.  Why not add years of registration to your domain name today, and protect your investment for years to come?

As an added bonus, search engines consider the length of site registration when determining a name’s domain authority and rankings in search results.

3. Verify Your Domain’s Security:  You want your customers to trust you, especially if you are collecting any personal or financial information.  Potential customers are savvy enough today to look for indications of a secure site prior to transacting.  Therefore you should make sure you have verified the following information:

  • DNS registration access rights and credentials
  • Correct and current Whois contact information
  • Registrar Locked domain status

4. Ensure Your Site is Visible in Search Results: While websites are in development, webmasters or developers often limit search engine spider access by blocking them in the robots.txt or .htaccess files, or with meta tags.  Make sure that once your site is developed and you are ready to launch, you remove these blocks so that each page on your domain can be indexed by search engines.

You should also be thinking about new ways to improve your keyword rankings, so that your website is more visible in search results.  Things like a site audit, new content, and earning quality links from other websites all contribute to your search engine optimization efforts.

5. Invest in a Premium Domain Name:  Your domain name is your first impression for both customers and search engines.  Make sure you are adhering to best practices when selecting a domain name.   It should be short and memorable, and easy for your customers to find you.

BuyDomains.com has over one million premium domains for sale.  Search our inventory today to find your perfect domain name and turn up the heat on your website marketing.

The Most Expensive Domain Sale of 2014

April 29th, 2014

The biggest domain name purchase this year was just completed by Xiaomi, who purchased Mi.com for a cool $3.6 million USD. Prior to this, the most expensive domain sale of the year was for Whisky.com, which went for $3.1 million USD, according to DN Journal.

Xiaomi is a smartphone manufacturer based in China with at least $360 million in funding, according to Crunchbase.

Their 2014 plan includes significant international expansions; however Xiaomi had a significant obstacle which was its very name. Not everyone can pronounce it and even fewer can remember how to spell it. For the record, it’s pronounced “shao-mi”, where the “shao” rhymes with “cow.” Xaomi appears to have dropped the “Xiao-” from its English-language branding altogether and has simplified the brand to “Mi”, hence the acquisition of Mi.com.

Xiaomi will face multi-fold competition from international phone makers, including Samsung, Apple and Sony, home-bred companies such as Micromax, Karbonn and Lava, besides other Chinese brands Gionee, Huawei, ZTE and Lenovo that are aggressively marketing their products to consumers.

“The new domain is simpler and more accessible to an international audience,” the company said. It added that the newly launched domain also gives a more succinct meaning to the “Mi” brand, which stands for Mobile Internet.

Co-founder and VP, Li Wanqiang, also noted that the new Web domain will contribute to the company’s e-commerce business, which accounts for about 70 percent of its total sales volume. “When it comes to e-commerce, a short domain name helps obtain higher user traffic because it is easy to remember,” Li said in a press statement.

It makes sense for Xiaomi to make such a move, even at such a high price tag. Having a simple, catchy and internationally understood brand name and domain name could just give Xiaomi the edge they need to surpass the competition.

Matt Cutts: Avoiding a Penalized Domain Purchase

April 25th, 2014


With Google’s recent algorithm updates cracking down on poor link building tactics, above the fold ads, and spammy content, it’s becoming increasingly more important to do whatever you can to avoid receiving a Google penalty to your site. But what if you haven’t acquired your site yet? Are you safe to buy anything available and start with a clean slate? Not necessarily.

This week, Google’s Matt Cutts released a video discussing the steps one should take in order to avoid buying a domain that has previously been the recipient of a Google penalty. Domains carry history, and if the domain you are interested in has been used and built out previously, it is possible that it has received a penalty. Cutts drew attention to the following ways to make sure you’re buying smart and safe:

  • Search for the domain using both the site:domain.com command, and the domain name itself minus the TLD. Searching for the domain allows you to see if there is any content indexed. No results at all can be a bad sign. A parked domain, however, is not a red flag, although more often than not these parked pages are removed from the listings by Google’s algorithm regardless.
  • Check Archive.org to see what the past version of the site looked like. If it appears spammy, proceed with caution.
  • If you are dealing with a private seller, ask to access or view screenshots from Webmaster Tools, Google Analytics, or other tracking systems they may use. Getting a clear view of any notifications and traffic trends will help you understand if the domain is in danger.

Once you’ve researched the historic quality of your potential domain, and you still decide to purchase it despite an old penalty, there are ways to get back into the search engine’s good graces. Submit a reconsideration request to Google with clear details on the steps you have taken to correct the previous owner’s mistakes and how you plan to proceed in the future. If the links going to the domain when you buy it are all spammy, consider disavowing all of them and starting fresh.

View the full video from Matt Cutts here:

Is it the Internet or the Web? A Domain or URL?

April 17th, 2014

We’ve all been guilty of it…using terms that are almost accurate. So here is clarification on some commonly misused Internet-related terms.

 

The Web vs. The Internet

The terms Internet and Web or World Wide Web are often used interchangeably; however they are two very different entities.

The Internet is a global system of interconnected computer networks that link several billion devices worldwide. It is a network of networks. Think computers, GPS, video games, smart phones, etc.

The World Wide Web is the most popular portion of the Internet and is just one of many protocols or services housed on the internet. Other internet protocols include FTP, email and instant messaging.

 

What’s an IP Address?

Your computer’s ‘internet protocol‘ address is a four-part or eight-part electronic serial number, which can look something like ’102.5.774.11′ with dot or colon separators. Every computer, cell phone, and device that accesses the Internet is assigned at least one IP address for tracking purposes.

Wherever you browse, whenever you send an email or instant message, and whenever you download a file, your IP address acts like a type of automobile license plate to enforce accountability and traceability.

 

URL vs. Domain

“Hey, go check out this great new Uniform Resource Locator I found.”

Admit it, you had no idea what URL stood for until now.

A domain name is commonly part of a larger Internet address called a “URL”. URL’s, or ‘uniform resource locators’, are the web browser addresses of a specific internet page and file. A URL goes into much more detail than domain name, providing much more information, including the specific page address, folder name, machine name, and protocol language.

URL’s commonly use three parts to address a page or file:

  1. 1. The protocol – the portion ending in ‘//:
  2. 2. The domain name – www.buydomains.com
  3. 3. The filename/pagename itself – domain-reviews/#testimonial-raisingthebar

For example:

http://www.buydomains.com/domain-reviews/#testimonial-raisingthebar

Consider yourself informed. You’re Welcome.

Happy 25th, Web. Now You Can Rent a Car! …Or Just Show Us Where To.

March 12th, 2014

download

For anybody under the age of 20 it is hard to imagine what life would be like without the web. Back in 1989 a British computer scientist Tim Berners-Lee wrote a paper proposing the architecture that would become the World Wide Web.

His intent: A simple file-sharing service for scientists. Instead, it paved the way for the tech giants of today, to simplify the things we do every day. He went on to develop an invention that has revolutionized the lives of billions.

In 1995 a mere 14 percent of Americans told the Pew Research Center they used the internet. Maybe it had something to do with those primitive, screeching and slow dial-up modems.

According to pew, that number jumped to 46 percent by 2000… and stands at 87 percent today — the coupling of wi-fi and smartphones meaning the web is pretty much always at hand.

Usage and demand continues to peak. In fact, just 3 months ago, all 4-character .COM domain names have been registered.  From AAAA.com to ZZZZ.com, all 456,976 combinations have been exhausted. The three-character .com domains have been used up since 1997.

The future evolution of the Web is an exciting prospect and although there is much speculation, we can be sure it will drastically transform our lives.

Are these domain names worth their price tags?

March 7th, 2014

As new domain choices are hitting the market many with different pricing models than the traditional .com, it brings up the age old question: What’s the most money a company has spent on a domain name?

The answer to this question is quite interesting.  According to a list compiled by Wikipedia through a variety of sources, VacationRentals.com was the most expensive domain name sold (on record), and it went for $35 million in 2007.  According to Brian Scharples, the owner and founder of HomeAway who purchased the domain, “I mean we bought a website in the United States called VacationRentals.com for 35 million bucks. The only reason we bought it was so Expedia couldn’t have that URL.”  All of the domains in the list of the top ten most expensive domains on record sold for the mid seven figures or higher. Keep in mind that these are public sales, and there are many other private domain sales that have transacted that could be even higher.

 

Wikipedia’s List of the Top 10 Most Expensive Domain Sales

  1. VacationRentals.com $35 million in 2007 [1]
  2. Insure.com $16 million in 2009 [2]
  3. Sex.com for $13 million in November 2010[2][3]
  4. Fund.com 2008 £9.99 million[2]
  5. Porn.com 2007 $9.5 million[2]
  6. Fb.com by Facebook for $8.5 million in November 2010[4]
  7. Business.com for $7.5 million in December 1999[2]
  8. Diamond.com 2006 $7.5 million[2]
  9. Beer.com 2004 $7 million[2]
  10. Casino.com 2003 $5.5 million[2]

 

You will notice that all of these websites rely on large amounts of traffic and excellent name recognition to be the category leaders that they are.  Or like VacationRentals.com, they purchased the domain for competitive advantages.  Regardless of purpose, strong premium domain names that are short and memorable are valued quite high by end users, and therefore command top dollar.  While many one-word .com names may be taken or out of your budget, there are plenty of great premium domain names available upon which you can build a very successful business.  Just look at our home page for a real-time list of domains that have recently sold.  While you may have missed out on these names, yours is still waiting.

 

Share the Love with These Heart-Warming Domains

February 14th, 2014

Yes, it’s Valentine’s Day, but lets put your romantic status aside for a few minutes.  Love is big business. The online dating industry generates over $2 billion dollars annually. If your business or organization is in the business of love, a memorable domain name is the cornerstone of your identity.

Take advantage of the holiday with one of these great domain names available for sale:

HappyValentine.com

ValentinesCakes.com

ValentinesWeekend.com

HeartMindSpirit.com

LoveSweetLove.com

LoveStrawberries.com

LoveScapes.com

LoveShark.com

HeartsConnect.com

HeartsAndHalos.com

ValentineOnline.com

ValentinesGiveaway.com

SweetValentines.com

GoValentine.com

ValentinesForHer.com

If these domains don’t strike your fancy, BuyDomains also offers millions of other premium domain name options. Search or call today to find your domain match! 

Will You Be My Online Valentine?

February 14th, 2014

singlesawarenessday

On the day of the year with the most pressure to love and be loved, the hype is likely to get you singles feeling down. I’m here to say, don’t. First of all, let’s just admit that everyone going on a second or third date with some cute person they recently met is having a better time than the people slaving over elaborate dinners and layering their houses in roses. You know they are. Second, the internet has opened up an alternate, and effective, channel to find your very own future partner to do cheesy things with.

online-dating

That’s right: online dating. Something every person in this century who is not in a relationship has considered, and probably shied away from. I know I spent my share of months browsing the selection of potential partners on dating sites. Despite the hesitation many feel to enter the universe of online singles, 76% of singles in the U.S. have tried online dating. That’s a lot of fish in the online sea. With such a high participation rate, investing in an online dating business is a move you can love. An online dating domain is the first step in saying I love you to your new business venture. The success of websites such as OkCupid, Match.com, and even Tinder is enough to justify the value behind a good online dating domain name.

Take the leap, commit. Find the most beautiful, smart, witty online dating domain we have to offer: http://www.buydomains.com/dating/. I’m sure the perfect domain name match for you is waiting right here with us.

Baby, it’s cold outside.

January 28th, 2014

If you can’t beat em, join em.

The temperature is plummeting all across the country, so take advantage of the season and celebrate the upcoming Olympic winter games!

With the exciting competition ahead, many consumers are ready to pull out their skis and snowboards and hit the slopes.    The $3.4 billion ski and snowboard market has experienced steady growth for the past five years and is expected to grow at an annual rate of 3.6% through 2017. This trend will bring revenue potential to nearly $4 billion, making it an ideal time to tap into this growing market. Whether it’s sporting equipment or lift tickets, there are plenty of areas in this market worth exploring!

With an increasing number of consumers referring to search engines for information on the nearest slopes and best conditions, take advantage of the growing traffic potential with a domain like one of the following:

If these domains don’t offer the perfect match, BuyDomains also offers millions of other premium domain name options. Search or call today and we can help find the ideal domain to launch your business!

5 Things Your Boss Expects You to Know About Premium Domains

January 23rd, 2014

boss_cartoon

Nobody wants to disappoint the boss man (or lady).  So when he asks you why your company needs to spend $5,000 dollars on a premium domain name, you need to have a pretty solid answer.  Good news, BuyDomains is here to help.  We’ve put together the essential list of 5 things your boss expects you to know about premium domains.

1. Premium domains are expensive, but there is a reason for that. Many of the ‘good’ domain names have already been registered, so if you want to buy a domain name that is short, easy to remember, and brandable, you have to pay more than you would for a ‘primary registration’ domain.  Just like in physical real estate, you pay more for premium locations on line too.  But if you build and market your website strategically, the price of your domain name will pay for itself many times over.

2. Premium domains are great for SEO.  If you have a domain name that is relevant to your business, and a website that provides good quality content, your search engine rankings will increase, driving more traffic – and revenue –  to your site.

3. Search engines give more weight to a domain name that has some age behind it.  Having a ten year old premium domain name will improve your chances of ranking higher than a newly registered domain name.

4. A Premium domain name will give your company credibility.  Which would feel safer doing business with: SpecialtyCruises.com, or Special-Priced-Cruise-Company-Online.TV? Credibility gives your company a competitive edge.

5. BuyDomains has the largest portfolio of over one million high quality premium domains for sale.  It’s a great place to start your search for a domain name that will propel your company’s website traffic and make you a hero.

Now go get your own premium domain on BuyDomains.com, and get ready for that promotion!  You’re welcome.