You have 8 Seconds. Does Your Website Make the Right Impression?

January 29th, 2015

 

8 seconds

 

You’ve got less than 8 seconds.

Commanding consumer’s attention is a difficult task when you only have a few seconds to make an impression. According to recent research, the average adult’s attention span consists of eight seconds, but when it comes to internet browsing it’s even less! The following statistics may require you to reconsider how and what you are posting online and on your webpage.

28% of words on an average webpage (593 words) are read.
4% of page views last more than 10 minutes.
17% of page views last less than 4 seconds.
The average length watched of an online video is 2.7 minutes.

Judging by these percentages, your first impression is crucial. If you want to attract new customers, it is important to realize that your impression is limited to mere seconds. The fate of your business website relies on what consumers take away in those few short moments. Not only are potential customers looking for the right products and services that meet their needs, but they also want to feel comfortable with the business they purchase from, especially if it is an online purchase.

Whether consumers realize it or not they are evaluating your site, checking for credibility, user-friendliness, ease of checkout and more. So how can you meet all this criteria in just a few short seconds? Grab attention with these simple steps.

  1. Keep content “short, sweet, and to the point.” Clearly consumers aren’t reading everything you are diligently trying to publish, so cut back on the length of your content. You can also make your point through visuals as the human brain will absorb the information more efficiently than text.  By keeping your website succinct, not only are you making it easier on yourself, but you are allowing consumers to quickly find the information they want. If they are only spending four seconds on your webpage, their experience should be enticing and informative. You should also take this into consideration if you write a blog. Putting the most important information in the first 100 words may hook potential buyers or current customers to continue reading.
  2. Mobile Friendliness is key. The evidence is everywhere; users are becoming increasingly mobile every year. How your website displays on mobile devices is now a critical factor in establishing the credibility of your business.  In fact, 48% of users say that if they encounter a business site that doesn’t work well on mobile, they take it as an indication that the business does not care.  Ensure that the information your customers search most for can be easily found with 1-2 clicks.
  3. Create a site that is easy to navigate. Website efficiency is key when it comes to keeping people involved. If there are error messages, dead links, or even a difficult check out process, you will lose customers. Making sure that all navigation through your site runs smoothly will allow customers to complete transitions in a timely manner, before their attention span runs out.
  4. Generate immediate credibility with a premium domain name. When searching online, customers will look at your domain name in order to determine the validity of your site. If your name includes unknown words, multiple hyphens, or is just incredibly long, consumers may look over your site, not even giving your web page a chance to speak for itself. By choosing a short, keyword-rich, easily identifiable and brandable name, you can create credibility and entice customers to give your website a chance.

So perhaps the hardest part isn’t grabbing a consumer’s attention, but rather keeping it. The best thing you can do for your website is prove to consumers you are worthy of their attention and also keep in mind you only have eight seconds to do so. Be conscious of the first few lines on your site, blog, or other materials and make sure you are making the right impression.

7 Website Copywriting Tips to Live By

January 8th, 2015

website-copywriting

Whether you are new to website copywriting or a seasoned professional, the task at hand is no less daunting. Diving into a topic, while figuring out how to grasp your readers’ attention can be difficult. Here are 7 website copywriting tips to allow you to jump straight into content (without wanting to jump off a cliff).

1. Say What You Mean

The phrase, “Don’t beat around the bush,” has never been more relevant than it is in relation to web copywriting. Readers are likely to move on to the next piece of material, or even the next website, unless the copywriter can quickly grasp their attention. As such, getting to the point as soon as possible is important. Repetition can actively drive readers away.

2. Bullet Points Are Your Friends

Proper spacing eases the readability of any piece of web content. Injection of bullets and numbered points in web copy offers structure and brevity that will often keep your readers through to the end of the article. Lengthy paragraphs with few breaks can deter them before they get started, regardless of how well written or witty the content is.

3. Be Yourself

A reader can always tell when a web copywriter is simply not genuine. Their disinterest in the topic or their sole interest in making money off the copy shows through. Drive web copy with your passion, and you will likely keep your reader intrigued.

4. Believe in Yourself

Like “Be(ing) Yourself”, it is important to believe in yourself as a web copywriter. Doing so shows through your writing. An insecure blogger or web copywriter is likely to hold things back. Readers are looking for a no holds barred approach to the subject at hand. Don’t let insecurities about your writing ability prevent you from providing this to them.

5. Sell Excitement, Not Products

With the exception of the necessary product descriptions, web copy should never be boring. Instead of selling products with your content, sell excitement. Get readers pumped about a new activity, event, product, or service. Build buzz and turn that buzz into loyal readers and even customers.

6. Don’t Forget the Grammar

When all else fails, remember your 7th grade English class where your teacher drilled into you the concept of avoiding run-on sentences and the important differences between its and it’s, who and whom, their/they’re/there, and so on . While your readers are likely not English teachers, they will catch on to poor grammar, which can turn them away from your copy.

7. Remember Who You’re Writing For

It all comes back to your reader. Know who you are writing for and provide content that will appeal to them. Web copywriting for an online business school publication certainly requires greater formality than copy blogging for the local snowboard shop.

In the end, becoming a good web copywriter relies on staying true to yourself. Sharing your passion with readers is the best way to keep them reading.

Still Looking for Last Minute Gift Ideas…

December 23rd, 2014

 

holiday promo blog

Give the gift that keeps on giving this holiday season by securing a unique domain name for your business, family, or friends.  The gift of a domain name is a one-time gift that continues to give for years to come.  By purchasing a domain you are buying the rights to that domain forever (as long as you keep up your yearly registration), so don’t wait check out www.buydomains.com to find the perfect domain this holiday season.

 

Purchasing a domain is a unique gift for that special someone that you can cater to their specific interests or business pursuits.  If you know someone who likes to write, buying them a catchy domain name to use for a blog site would be a great gift this holiday season.  Visit our site and search by category to find a domain that best suits their needs.  Perhaps you have a friend that is an artist or graphic designer that would like to brand their own name and create a site for their portfolio.  If they already have an established brand you can purchase a matching or related domain name to help increase their marketing efforts to potential clientele.

 

Contact us today at www.BuyDomains.com or call our domain experts at 866-277-3420 or +1-339-222-5135.  The best part, there are no pesky last minute shipping fees, call us today to get your domain before the holiday!

 

Protect Your Domain Investment: Avoid Trademark Infringement

December 3rd, 2014

trademark

Experienced domainers, or domain investors, will tell you that one of the most critical mistakes to avoid when buying a domain name is to purchase or register a name that could be flagged for trademark infringement. Domain names that might be construed to infringe on trademarks are not only bad business, they may, in fact, cost you thousands in legal fees and damages.

To cite an example: DC Comics, creators of the Superman series previously filed a domain dispute against the party who had registered and owned the domain “ManofSteel.com”. “ManofSteel.com” had not been developed, and was likely a parked page (displaying ads and search links).

DC Comics trademarked “Man of Steel” in 1999. The trademarked status of “Man of Steel” was considered grounds to award DC Comics the domain. The domain owner did not dispute transfer of the domain to DC Comics. In a case where the domain is simply taken the infringing domain owner may be getting off lightly: courts have been known to award plaintiffs up to $100,000 per domain name violation.

The lesson? Conduct your due diligence before buying a domain name: ensure that the name you select does not infringe on any trademarks. Visit: www.uspto.gov/main/profiles/acadres.htm for more information.  Likewise, when starting a new business, explore trademark protection for your business and domain name(s)—register it through the US Patent and Trademark Office.

When you buy a premium domain from BuyDomains, you can be assured that we conduct due diligence with respect to trademarks before offering a name for sale. This process can help to alleviate concerns regarding potential trademark issues.

7 Steps to Buying the Best Available Domain Name

November 14th, 2014

buying domain

 

The first step in establishing an online business is to find the best available domain name to purchase.  In addition to being your online address, domains can also significantly impact your overall marketing success including SEO, PPC and direct website traffic, therefore one should be very carefully selected.

Here are some suggestions for finding and choosing the best available domain name.

Step 1: Choose a domain name that is easy to remember

Catchy. Short. Memorable. These are the characteristics of a high quality domain name.  If the domain is not easy to spell or remember, chances are that you will miss out on a lot of web traffic as many internet users type domains directly into their browsers to pull up websites.  Easy to recall means easy traffic to your site.

Step 2: Choose a keyword-rich domain name

Domains containing keywords tend to perform very well in search engine results. Try to incorporate one of your target keywords into your domain name for an SEO boost.  Also, a recent study indicates that domains with keywords enjoy a higher click through rate and lower costs in PPC ads. A keyword-rich domain can be an investment that pays off many times over.

Step 3: Consider including geo-terms in your domain name

Just like including a keyword in your domain helps your website perform better in organic and paid search results, including a location-based term in your domain increases the chance that you will appear in search results including the local qualifier.  Googling “boston pizza”, for example, brings up the domain bostonpizza.com as the #1 organic search result.

Step 4: Make sure there’s no copyright infringement

Avoid disappointment and potential monetary penalties from the get go– check the United States Patent and Trademark Office (http://www.uspto.gov/) to make sure no one else owns the rights to your preferred domain name.

Step 5: Search for your name!

Use a domain finder tool like the one here at BuyDomains.com. You can narrow your search by keyword, by domain extension, by location, and other parameters to find the domain that best suits you. The beauty of buying a domain is that it is a one time investment that is then yours for life (as long as you keep your registration active).

If you find that your perfect domain name is taken, consider looking for an alternate name that is similar or again search BuyDomains.com for keywords that are similar.

Step 6: Choose a .com Domain

.com will probably always be the first domain extension people type in when searching directly for a domain. It’s the original domain for commercial websites and is the most widely used and registered.

Step 7: Buy multiple domain extensions – protect your brand

If resources allow, it is important to purchase other extensions of your domain (.net, .org, etc.) to protect your brand. This way you own the online real estate associated with your brand/company and you can point all the different extensions right back to the site of your main domain.

3 Steps to Creating Loyal Customers

November 5th, 2014

How to ensure that your customers aren’t going anywhere.

Every business owner should know that the lifetime value of a returning customer is far greater than the value of a new customer. While acquiring new customers presents the opportunity for you to increase your lifetime customers, it’s important that you prioritize your energy appropriately. Of course you can pour resources into attracting new customers and working to make them happy, but you must not forget the customers that you have already won over.

Instead of focusing solely on new customer acquisition, take advantage of your current customers, who can be converted to lifetime customers in a few simple steps.

Justify Your Price

From the customer perspective, price is one of the most important variables in their purchasing decisions. If competitors all offer the same product, with no differentiating factor, their decision will come down to price, focusing their loyalty on whichever brand offers the best discount. Instead of relying on a price war to determine your customer’s loyalty, try justifying your price and differentiating your brand. Even if your price is higher than others, customers can be convinced to spend more on the right product.

Excel in Customer Service

The easiest way to drive a paying customer away is to treat them poorly when they are looking for help. Whether you are ignoring their requests, or avoiding their problems, you risk losing a customer if you aren’t available to solve their problems with your product. In order to keep your customers happy and coming back, it’s essential that you excel in your delivery of customer service.

Evolve With Your Customers

Having faithful product following is great, but what happens when your product becomes a thing of the past? Instead of giving up and letting your customers find the latest product, try evolving with your customers’ needs. If you know that your product has had its moment and customers are searching for the next great product, keep their business by offering a new product extension, or repackaging your product to encourage a new excitement.

Want a Four-Letter Dot-Com Name?

October 23rd, 2014

4 letter dot coms

According to research done by WhoAPI.com in 2013, there are no four letter .com domain names available to purchase under primary registration.  Also known as LLLL.com names, these domains are often sought out by business owners and domain investors, as the letters are typically used as short hand for business names, and provide owners with an easier way to be found online.

Some letter combinations are considered premium (a, b, d, and e, for example), while letters like q, z, and y and z are less valuable due to their popularity in the English language.   All in all there are 456,976 potential combinations of LLLL.com names, and all have been registered by individuals or investors.

The good news is that BuyDomains has over 35,000 4 letter .com names available for sale, including 20,000 .com names, 12,500 .net names, and more.  Four letter domain names have proven to hold their value over time, and pay for themselves many times over.

Contact us at 866-836-6791 (US) or +1 339-222-5147 (Worldwide) to secure yours today!

 

Top 5 Domain Buying Mistakes

October 17th, 2014

domain mistake blog

When starting a new business or venture, selecting a new domain name is a necessity. In fact, the right domain name has gone from being a nice-to-have, to an essential ingredient that can impact the success or failure of your marketing efforts.

Learn from these mistakes so that the name you choose for your domain is a successful one.

1. You’re trying to be too cool

Didn’t your mother ever tell you to “just be yourself”? Sure there are some very alluring naming trends out there today, such as dropping the “e” on names like Flickr or Tumblr.  A trendy domain name might sound cutting-edge today but in a few years’ time it will immediately sound dated. And, in the meantime, it can cause confusion. Even Flickr had to buy Flicker.com. Think about your naming selection like fashion and don’t brand your company with the acid-wash jean equivalent of domain names.

2. Your domain name is way too long

This one should be obvious but with a lot of factors at play it can be a challenge: you want your domain name to mirror your business name, but also provide insight into what your business does, to not be confused with competitors, etc.  This is the cardinal rule of domain name selection; the longer your domain name, the more likely a person is to forget the address, make a mistake when typing it in or give up and not even attempt to remember the name.

3. Your name has numbers or hyphens

Trying to get the perfect domain name can be a challenge, and it may seem like the addition of hyphens or numbers would be the solution, but picture this: you’re networking at a swanky cocktail party and telling a new colleague to go check out your business. If your domain name includes hyphens or irrelevant numbers, it can be a real mouthful to communicate. And it also sends a distinct message about the credibility (or lack thereof) of your business.

4. You chose words that are difficult to remember or spell

Even if your preferred domain name doesn’t include words that would classify them for a spelling bee final, think about the more common areas of confusion.  Words with “ie” or “ei” in them often get misspelled so avoid it if you can…also make sure to buy the domains of the most common misspellings.

5. You didn’t consider how it reads without spaces or capitalization

There are countless examples of how domain names can go wrong. Look at your perspective domain name without capitals, without those nice spaces that define each word to the next. Make sure you’re not accidentally sending a very embarrassing inappropriate message!  Here’s a PG-rated example of how this can go terribly wrong: a tourism company focusing on Spain called “Choose Spain”. If they purchase an exact-match of their domain name, it could easily be read as ChoosesPain.com. Needless to say, that website no longer exists.

Avoid these domain name pitfalls and you’ll set your new business up for online marketing success! BuyDomains has the largest inventory of high-quality, brandable domain names available for sale.  To find a domain that’s right for you, just search BuyDomains.com.

I Bought a Domain, Now What?…5 Tips for the Domain Owner Newbie!

September 25th, 2014

domainstereo5

Have you ever thought about purchasing a domain but are unsure about what to do once it’s in your ownership? Here, we are going to break down the top 5 next steps to domain ownership and development.

1)      Check your Domain Expiration Date: Every domain has to be registered from year to year; you can go ahead and buy multiple years of registration (up to 10 years) at any one time. You will want to ensure you keep your registration current otherwise you risk letting it lapse and losing the ownership rights to the domain, so we recommend buying registration in bulk!

 

2)      Find a Hosting Company: If you are planning to develop the domain into a website you will need a hosting provider. A hosting provider is the company that you use to get your domain online and populating to a website. Most often your registrar will have hosting options available to you and there are hundreds of hosting companies out there too.

 

3)      Setup Social Media Accounts: Secure the Facebook, Twitter, and Linkedin handles for your new domain immediately.  In the long run this will help when you are ready to start your marketing efforts and it will enable opportunities to brand your new domain.

 

4)      Purchase other TLDs: Once you purchase your domain, you will want to purchase subsequent domains that are the same but with a different TLD. (Example: You purchase cats.com, you will then want to go out and purchase cats.net, .org, .biz, etc…) This will help you when your site is live because you can then use these other extensions to redirect traffic right back to your original domain purchase.  Also you will then be the sole owner of that domain name once you buy up all the other extensions, eliminating any competitors and ensuring your customers do not get confused.

 

5)      Park Your Domain: Maybe you buy the domain but are not able to use it right away; this is where parking would come in handy. You can park your domain at a parking company and potentially earn revenue just for pointing your domain to the parking DNS (Domain Name Servers).  This in turn will help you build traffic to your domain and develop an online existence.

Want to Own Your Domain Name for Life?

September 16th, 2014

domain for life

Our customers who are interested in owning their domain name for life are pleased to hear that when a premium domain is purchased, they own it forever.  However there is one very important caveat: the domain owner must maintain the domain’s registration.  Fortunately, domain registration is inexpensive and easy to keep up to date.  In fact, most registrars offer the option of multi-year registration, and also send automatic expiration alerts well before your domain registration expires, which makes maintaining registration easy.

Your premium domain purchase is an investment.  There are many attributes to names that BuyDomains sells every day that make it a valuable asset, including memorability, its short length, its strong TLD (like .com, or .net), and other characteristics that contribute to its value.

Domains have various registration status codes that range from “active” to “pending delete”.  It’s very important to maintain an active status. If you don’t maintain registration for your domain name, the registrars can change your domain’s status and eventually delete them.  For example, if your domain status has slipped to “registrar-hold”, it is possible to re-acquire your name, but much more costly and complicated than simply maintaining registration.

Here are the two most important things you can do to maintain your domain registration, and protect your investment by insuring ownership for life.

  • Select multi-year registration when you initially register your domain name, or when you review your domain name registration.
  • Make sure your contact information stays up to date with your registrar to insure you receive the renewal alerts.

Follow these easy guidelines and enjoy that domain name for a many years to come.