Search Marketing

 

Building the Perfect Piece of Content for SEO (and Humans, Too!)

Friday, September 23rd, 2016

The Internet loves making a big deal out of SEO; truth is, it is a big deal, but it doesn’t have to be complicated. In fact, SEO is pretty intuitive—and even a little creative! Plus, optimized pages are more likely to… Have higher positions on search engine results pages, or


Ten Tips for Starting an Online Business

Tuesday, June 14th, 2016

Starting an online business has many parallels to establishing a bricks-and-mortar store. You have to estimate expenses and profits, secure a good location, and create a business plan to guide and grow your business. And if you want loyal customers, you have to make sure their first experience with your business is satisfactory. Unlike a […]


Google’s Mobile Search Changes, and What it Means for Your Business

Friday, June 5th, 2015

      You’ve invested in a premium domain name.  You built a website, and worked hard to maintain your rankings in search engines.  Customers find you every day through Google searches.  They come to your site and buy your products and services. But are you staying on top of changes in mobile search? On […]


The New Age of Marketing

Thursday, August 8th, 2013

Are you following the old marketing rules or the new ones?


The Do’s and Don’ts of Google Adwords

Monday, June 17th, 2013

Don’t waste advertising funds on a paid search campaign that won’t work for your business.


SEO Misconceptions According to Matt Cutts

Wednesday, June 12th, 2013

Are you focusing your attention on the right SEO efforts?


4 Secrets to Mastering SEO

Monday, June 10th, 2013

Make the most of your SEO efforts with these steps.


Pursuing Google’s Algorithm

Thursday, December 27th, 2012

At what point should you draw the line between playing by Google’s rules and just publishing the content that you want to publish?


Search Engine Guru, Matt Cutts, on Google’s Updates

Thursday, July 12th, 2012

When it comes to the Google updates, Panda and Penguin are just that, updates. In a recent interview during the Search Marketing Expo (SMX) Matt Cutts, Google’s web spam chief, elaborated on the recent algorithm changes. In his words, the purpose of the updates was not to penalize websites, but to “tackle low-quality content.”


Optimizing Sites for Mobile Search

Wednesday, May 30th, 2012

Mobile phone users are quickly converting to the use of smart phones for all of their mobile communication needs including: phone, email, messaging, and web browsing. This transition is happening fast. While smart phone penetration was only at 28% by the close of 2010, Nielsen predicts this number to increase to 50% of the mobile […]