Search Marketing

 

Local SEO Tactics

Wednesday, May 23rd, 2012

Tactics for Local Search Engine Optimization


Improve Domain Authority – Here’s How!

Monday, April 9th, 2012

Domain authority is a very important element of ranking well in search engines. We blogged before about how domain authority works; it’s based primarily on linking domains, age of domain, and a domain’s footprint, or size.


SEO Domain Tips: 301 Redirect Best Practices

Saturday, October 1st, 2011

Website redesigns and re-launches are exciting, but must also be executed with great care, (especially when moving to new domains). SEO domain authority can be destroyed causing entire websites to disappear from search results if a site or pages move and search engines no longer know where to find them.


SEO Domain + AdWords Express = Local Search Goldmine

Saturday, October 1st, 2011

According to Google:  97% of consumers search for local businesses online. Can people find your business online? There are many ways to optimize your local presence, using both on and off-site resources.


Exact Match Domains Improve PPC Quality Score?!?

Monday, September 26th, 2011

The SEO benefit of having a descriptive domain name has been well-documented for years, so it’s no surprise that a UK study clearly shows that having an “exact match” improves pay-per-click (PPC) click through rate and – quite possibly – PPC Quality Scores!  The study, though small, revealed that having an exact match domain name […]


Most Expensive PPC Keywords of 2011

Sunday, July 24th, 2011

9.03 billion dollars. That’s how much Google earned in Q2 2011, far exceeding industry predictions.  97% of these earnings came from Google’s brilliant advertising model which may provide the lowest cost to entry for any kind of advertising. You can get ads online targeting your your customers in less than an hour for less than […]


How Site Speed Impacts Your SEO

Monday, June 13th, 2011

Backlinks, domain authority, keyword optimization, and site speed are four of the main pillars of search engine optimization, and site speed is emerging as one of the most significant SEO factors of 2011. The online marketplace has grown exponentially and users don’t have to settle for anything when searching for a product or service, much […]