Five Tips to Tune Up Your Website This Summer

Often business slows down in the summer as customers take time off and go on vacation.  This slower seasonality is a great time for you to take a step back and think about ways you can improve your marketing, particularly your website, your largest digital marketing asset.  We’ve put together a list of the most important things you should be considering during the slow summer months to help drive more traffic.

 

Secure Your Brand with nTLDs: .COM, .NET, and .ORG are some of the best domain extension choices available. Highly recognized, short, and memorable, these domain extensions should be your go-tos. But with so many nTLDs now available, you should consider registering your domain name alternatives, such as .CLUB and .SITE. Why? It’s simple: brand protection! You don’t want someone else to capitalize on your brand’s success or name. Most of the nTLD registrations should only be a few dollars a year, meaning it’s easy to budget for brand protection.

 

Renew Your Domain Registration for Multiple Years: If you forget to renew your premium domain name, you will most likely lose the name, along with it the investment that you made.  Why not add years of registration to your domain name today and protect your investment for years to come? Most domain registrars allow for multiple years of domain registration at once as well as auto-renew options. Double check to make sure your registrations aren’t due, and if they are, renew right away!

As an added bonus, search engines consider the length of site registration when determining a name’s domain authority and rankings in search results.

 

Verify Your Domain’s Security:  You want your customers to trust you, especially if you are collecting any personal or financial information.  Potential customers are savvy enough today to look for indications of a secure site prior to transacting.  Therefore you should make sure you have verified the following information:

  • A URL beginning with https. You can achieve this by securing an SSL certificate with your registrar
  • Correct and current Whois contact information
  • A trustworthy domain extension, such as .COM or .NET

 

Ensure Your Site is Visible in Search Results: While websites are in development, webmasters or developers often limit search engine spider access by blocking them in the robots.txt or .htaccess files, or with meta tags.  Make sure that once your site is developed and you are ready to launch, you remove these blocks so that each page on your domain can be indexed by search engines.

You should also be thinking about new ways to improve your keyword rankings, so that your website is more visible in search results.  Things like a site audit, new content, and earning quality links from other websites all contribute to your search engine optimization efforts.

 

Invest in a Premium Domain Name:  Your domain name is your first impression for both customers and search engines.  Make sure you are adhering to best practices when selecting a domain name.

BuyDomains.com has over one million premium domains for sale.  Search our inventory today to find your perfect domain name and turn up the heat on your website marketing.

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