Why a Good Domain Name is Important
Acquiring a domain name is an important first step in building a successful online business. Below are the reasons why individuals and businesses decide to invest in domain names.
Improve Marketing and Visibility
The right domain name that is short, descriptive, and easy to remember gives customers and search engines an easy way to remember and find you. It’s your home on the web.
Build Online and Offline Credibility
Using a domain for your website and your company’s email addresses helps establish credibility and professionalism both online and offline. Having a memorable, customized domain and professional website shows potential customers that you are an established, legitimate business.
Your domain name should appropriately reflect your business name. Domains are valuable online real estate and are, therefore, in high demand. Secure the right name early and keep it out of the hands of your competitors. Securing more than one domain helps protect your brand and increase your reach.
Get More Website Traffic
Some domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing ‘www.photography.com.’ Referral traffic typically comes from links on other websites. Good historical traffic and domain age are important to a domain’s authority, which influences SEO.
As a Solid Investment
Similar to real estate, domain names are investments. Domain values increase over time as domain authority grows. Considering that a domain is really an online storefront, it makes sense to invest in the best one you can afford.