Acquiring a great domain name is an important first step in building a successful online business. A premium domain is an investment in your brand and business. Below is why purchasing a premium domain is critical to your business’ online success.
Premium Domains Improve Marketing and Visibility
A domain name that is short, descriptive, and easy to remember gives customers and search engines an easy way to remember and find you. There’s a reason why keyword-rich domain names are in high demand and considered wise investments. A great domain name is your website’s ticket to high traffic. Don’t let your customers forget you by using a confusing domain name.
Premium Domains Build Online and Offline Credibility
Using a domain for your website and your company’s email addresses helps establish credibility and professionalism- both online and off. Domain names that have unfamiliar extensions, many hyphens, or use confusing keywords are synonymous with untrustworthy sites. Websites that have a widely recognized extension (like .COM or .NET) are trusted by customers, resulting in improved click-through rates and sales. When you show your audience you’re established and legitimate, your customers will feel comfortable doing business with you.
Premium Domains Offer Brand Protection
Your domain name should appropriately reflect your business name. Domains are valuable online real estate and, in result, are in high demand. Secure the right name early and keep it out of the hands of your competitors. Securing more than one relevant domain helps protect your brand and increase your reach.
Premium Domains Get More Website Traffic
Some domains already receive traffic, even if they’re not currently established websites. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into a browser, such as typing ‘www.photography.com.’ Referral traffic typically comes from links on other websites. Good historical traffic and domain age are important to a domain’s authority, which is a key measure of how search engines determine the power of a website. Premium domains often come with existing domain authority, giving your new website a head start in generating traffic due to high SEO rankings.
Premium Domains Are a Solid Investment
Similar to real estate, domain names are investments. Domain values increase over time as domain authority grows. Considering that a domain name represents an online storefront, it makes sense to invest in the best one you can afford.
If you’re interested in purchasing a premium domain name, search for all your available options at BuyDomains.com. We’ll work with you to find the best premium domain name for your business. Because premium domains are like real estate, what’s available today may not be available tomorrow. Don’t put off making this investment in your business’ online success.