We’ve talked about how a premium domain can help your business grow and be found online. But what comes next? How can you make your website work for you in the long term? One of the best ways to support your ecommerce business is to establish a core base of loyal customers. Loyal customers will make repeat purchases, and because of this, it’s essential for you to show your appreciation for them. Read below for tips on how to identify your loyal customers and how to reward them for their business.
Focus on Valuable Customers. Your most valuable customers are not just repeat purchasers. Loyal customers are the ones recommending your services to their friends, colleagues, and clients. Your VIPs should not be ignored. If you’re an online-only business, coupon codes, customer spotlights, and early bird access go a long way to making a customer feel invaluable. If you’re a brick-and-mortar store, exclusive events, special guests, and gifts to show your appreciation will keep your VIPs coming back for more.
Invest in Your Customer Loyalty. Reward incentives are huge drivers for bringing your customers back. Whether it’s exclusive email offers, advanced purchase opportunities, or frequent shopper cards, when customers know they are getting a deal, they’ll be more than happy to make a purchase from your business. Pepper in incentives throughout the month and test discount levels that generate the greatest amount of revenue. After some time, you’ll have a good idea of what’s working and who your core customer base is.
Listen to Customer Feedback. It may not always be what you want to hear, but your customer feedback is a pretty strong indicator of how you’re doing as a business. Dedicate a page on your site to contact information and social media information, and list in detail the best ways to reach you. Frustrated customers are often just looking to be heard. If you provide an ear, and a resolution, you’ll be easily forgiven. A positive customer experience is key to creating a loyal customer base. Additionally, pay attention to customer suggestions. We are often so “in” what we’re doing it’s hard to see what could be done better. Your loyal customers will like you and they will want you succeed. Their helpful suggestions could be valuable to creating a better business.
Provide Meaningful Customer Service. Customer service does not need to just be reactive. When we think of customer service we think resolution of issues and answering questions. But providing proactive outreach to customers benefits both you and them. Quarterly surveys, email campaigns, even bi-monthly phone calls will help to identify lingering issues, or even better, tell you what you’re doing well. Showing that you care as a business can strengthen the relationship with your customer. By keeping them in mind, you’ll reap the long term rewards.
With so much going on, it’s often hard to remember how important customer loyalty is to your business. But strong customer loyalty can create a profitable, long lasting relationship that can benefit both you and them. Making just a few tweaks to how you manage your customers can put you on a path of making more money, growing your customer base, and finding personal and professional success.
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