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Site Promotion

There is more to running a website than paying for design and content, publishing it and waiting for visitors to show up. Websites promote your company but in order for them to work, you have to promote them, too! Fortunately, there are many ways to promote your site. Most of them are highly effective and a few cost nothing at all.

Time and Repetition
Before you begin promoting your website, know that like all marketing it takes time and repetition and will not work overnight. You have to keep at it and try different methods to find the ones that work for your company. Give it time and the traffic you attract will build on itself and continue to increase.

Getting listed in search engines is an obvious requirement. Getting a high ranking is a tricky proposition but if your visitors find your site valuable, eventually you will attain a higher ranking. You can also advertise on a pay per click search engine to draw visitors to your site.

Also, effective site promotion involves spreading information to as much of your market as possible. Print your web URL on all of your print materials including brochures, business cards and stationery. If you operate more than one business, you can cross promote them. You might also consider having some t-shirts or mugs printed with your site's URL on them so that people who wear or use the items do the advertising for you.

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