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Dating Trends in the News:

Translating News Into Business Opportunity

One in Ten American Internet Users Have Visited Dating Website, Show Pew Study

Sixteen million Americans, or 11% of Internet users, have visited a dating Website, according to the Pew Internet & American Life Project study.

Online dating is, increasingly, a familiar part of America's social life:

31% of American adults say they know someone who has used a dating site
15% know someone married, or in a long-term relationship, who met online

64% of online daters feel that online services offer potential for a good match because of the larger pool of prospective mates.

How Much Money Can Be Made In Online Dating?

The online dating industry has seen average pricing jump from $19.99 per month to industry averages of $49-59 dollars per month for dating subscribers in the U.S.

Some analyst predict that by 2008, revenues for dating-related sites will top $600 million.

It's not just an American opportunity either: European online services are seeing revenues jump by nearly half, with revenues potentially topping €200 million by year's end.

What Types of Dating Sites Are Out There?

There are a number of different models for online dating sites:

eHarmony.com is an example of a relationship site: one that actively works (in eHarmony's case with a profiling test) to evaluate and present only similarly matched singles to subscribers
Match.com is typical of general dating sites where there is no active matching, but rather an open interplay between subscribers
Niche services, like jdates.com seek to appeal to a specific demographic — in the case of jdates.com, Jewish singles are the target audience

The industry remains vibrant, and innovative businesspeople are continuing to find a solid revenue stream in the sector.

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