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What Is a Premium Domain?
A premium domain is a name which has already been registered and is being offered for resale.
Premium domains are also often referred to as: aftermarket domains, secondary market domains, high-value domains, great domains, or top domains.
These domains often were registered initially because they are popular words or phrases being typed into search engines, or because they have great brand potential.
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Improve Your Marketing and Visibility
Domains are valuable online real estate — your location on the web. If potential customers can't find you, they can't buy your products!
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Build Credibility
Using your domain to create a polished, functional website and to personalize your email helps establish credibility and professionalism. Just because you are a small business doesn't mean that you have to appear to be so!
An email address such as "example@buydomains.com" is more professional than "example@freeemailservice.com".
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Protect Your Brand
Purchase the domain names that best represent your business and products. Today many people type in variations of a business name automatically — assuming that they will find your business. If you don't own the domain, or worse yet your competitor owns the name, you are missing out on potential revenue.
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Acquire More Traffic
Some premium domains already receive traffic. This traffic principally comes from direct type-in, or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing 'www.photography.com'. Referral traffic typically comes from links on other websites.
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As an Investment
Similar to real estate, domain names are investments. Domain values increase — sometimes dramatically — based on market conditions. Five years ago you could probably register any blog-related domain you desired; today many of the best blog-related domains are already registered.
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