Page Tagging

Want to gather some information on page tagging? A page tag is a small JavaScript code located in each page of your website. Page tagging is considered to be the most effective and successful method to provide accurate and detailed data on your website visitors. Web analytics technology or the measurement of visitor behavior utilizes mainly two methods for data collection: logfile analysis and page tagging.

Being more precise, page tagging is one of the technological approaches to collecting web analytics data. Every time a page is requested, it automatically runs the JavaScript in the web browser and sends information to a remote server. The captured data is then processed to display website activity. It provides easy-to-read reports and charts, which can be used by people engaged in e-commerce business. This also helps website owners to measure the success of their online business. More often it will place a Ôcookie' on the user's computer to supply more reliable information. Thus, a page tagging service even manages the process of allotting cookies to visitors.

Page tagging records an event only if the page is successfully viewed by visitors and it does not record information on failed requests. It depends on the co-operation of the visitors' browsers. Page tagging involves vendor lock-in, that means a customer can't switch on to another vendor without paying large switching costs.

There are a lot of advantages with regard to page tagging solutions. During page tagging, the JavaScript is run automatically every time the page is loaded. Adding additional information to the JavaScript is very easy. The added information can then be collected by the remote server. With log file analysis, information can be recorded only by modifying the URL. Moreover, page tagging can report events that do not involve a request to the web server, like communications within Flash movies. Therefore page tagging is available to companies that don't run their own web server.

Although page tagging needs a third-party service and constant consultative assistance, it has become less expensive these days. If you have a robust e-commerce site or extensive paid search programs you certainly need the assistance of page tagging to maintain a clear record of your online business.