Domain Appraisal

When you buy a domain name, there are two things you can do with it — build a website or sell it for a higher value. Although many people follow the first path and create their websites, earn through various methods and maintain these websites for continuous revenue, other people believe that their domain names could be worth more than the original price they paid if someone in the world could be interested in buying them.

Buying and selling domain names has evolved into an industry where quality domains are being sold 24/7 through the web. However, entering the domain industry may not be as easy as you think. For sellers, they believe in the value of a particular domain name so much that they would actually enlist a high price. For buyers, regardless of how desperate they want that domain name, haggling for a low price and agreeing at a fair price is their goal. When two parties involved in buying and selling domain names cannot agree on a price, this becomes a problem.

Since there is no standard value for all domain names, buyers and sellers could push their own price until one party stops negotiating. The only thing that could make these two parties agree on a fair price is through domain appraisal.

Domain appraisal is an opinion of domain name value based on different factors and information, including brand recognition, marketability, traffic, dot-com value and comparisons with similar domain names. Third party companies offer domain appraisals for both buyers and sellers of domain names to arrive at a fair domain price based on the current market.

With a domain appraisal, sellers can determine if their domain name has appreciated its value since they registered the domains. On the other hand, buyers can guarantee that a domain name they plan to buy has the appropriate value for its traffic, marketability and other factors that define its price. So what are you waiting for? Check out if a domain seller is ripping you off or determine if your domain name can be sold at $1 million. Get a domain appraisal today.