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$60 Billion Market in the US
Advertising Spend on US Entertainment Sites by 2010. Global Increase in Traffic & Advertising Spells Opportunity for Online BusinessesAnalysts are projecting that worldwide spending on advertising on entertainment sites will reach $265 billion by 2010. More than $60 billion will be spent in the US alone. This represents huge revenue opportunities for entertainment site owners. Search for Your Entertainment Domains » How Much Entertainment-Related Traffic Is There on the Web?
In June 2006 there were 1,217,369 searches on the term "entertainment." Are you considering a domain purchase? Are you thinking about starting an online business? Would you like to know how many people searched last month on terms related to this topic?Overture's search inventory page allows you to see how many times the keyword or phrase was typed in. Click here to search. Search for Your Entertainment Domains » Moneymaking Media Sites: Trends and Opportunities for Online Entertainment Sites
As broadband becomes increasingly affordable, media sites are becoming very real money making opportunities. Excluding the dubious and distasteful realm of adult-oriented subscription sites, the most exciting growth area in media sites is ad sponsorship.Free access, ad-sponsored media sites are enjoying a great deal of success in the current market, whether the content is streaming video, Flash entertainment and games, or Internet radio. For example, the success of video-sharing website Youtube.com indicates how popular streaming media services are amongst web surfers. Rather than undergo the costs of broadcasting licensed material, websites of all sizes are increasingly producing their own material. One of the most popular formats for self-produced material is the podcast. A podcast is a regularly produced video segment. Like blogs, podcasts can focus on a specific topic or range widely in topic from one broadcast to the next. Podcast subjects can include interviews, political commentary, humor, product reviews or anything the broadcaster feels comfortable discussing. Archived podcasts are usually available on site. The success of podcasts for media sites depends on the quality of the media offered. An offbeat or quirky concept can enjoy great popularity online, as has recently been proven by the success of the podcast askaninja.com, a comedy site where a ninja answers questions and offers pearls of ninja "wisdom" on regular podcasts. Advertising on a streaming media podcast is usually kept short, appearing either just before the beginning of the podcast or immediately after the broadcast. On-site ad space can be sold in addition to in-broadcast ad slots. Flash media is also influencing the current generation of entertainment sites. Flash media animations and games are attracting visitors to websites in increasing numbers. The primary targets for Flash media are younger web users, especially teenagers who appreciate the irreverent and zany humor so common in Flash-based media. Successful streaming media websites often produce and sell merchandise related to the media content. Merchandise may include website T-shirts, products mentioned during podcasts, compact discs. In fact, any product that can be tied to the media is a potential source of sales for media sites. For example, sites aimed at teenagers and younger web surfers may offer toys based on Flash animation characters and games. If you are considering starting a media website, ad-sponsored media entertainment offers a simpler business model than for-pay and subscription media outlets. This is due to the fact that creators do not have the overhead associated with maintaining and securing a subscription service. It seems likely that ad-sponsored media is going to become a standard business practice for media entertainment websites. Search for Your Entertainment Domains » Entertainment Sites: Interactive Elements Create "Stickiness" and Create Pay-for-Performance Advertising Opportunities
Site retention is one of the challenges e-businesses face in the world of online pay-per-performance advertising. The longer a user remains on a website, the more chance that he or she will follow the pay-per-performance link. If you cannot grab your target audience's interest within the first few seconds, they'll surf off somewhere else, and the chance for that all important click through is lost.Content has always been considered the most vital ingredient for creating the site "stickiness" needed to keep viewers on a site long enough to for pay per performance links to do their work. The more relevant content you offer, the theory goes, the longer people will visit your site. Content does help create stickiness, but whether or not content works depends on the how it is presented. Surfers evaluate web sites within seconds, and are often gone before a site's content can engage them. Increasingly, web surfers are demanding more from a site than just information. Even the way content is presented has changed: podcasts and video material is becoming increasingly common. Fortunately, there are other ways to create site "stickiness." The more interactive elements offered on a site, the stickier the site becomes. Games and activities are perhaps the most obvious interactive elements that attract people to sites and keep them there. Games can either be produced in-house, or purchased from gaming companies. Ideally, a game should have some connection to the pay-per-performance advertising, but this isn't as important as how attractive the game is to users. Well-made clones of Tetris, Breakout, and classic arcade games can keep users on site for extended periods of time. Games aren't appropriate for every site, however. Many business sites would look very unprofessional if they included games. Imagine the viewer response to a financial web site that included a Tetris clone! In such cases, interactive web site features need to be topic appropriate and helpful, such elements could include video tutorials, quizzes, customizable news feeds, and other features that support the site's main theme. Interactive themes should compliment, rather than overwhelm, site content. For instance, a home renovating site might offer an interactive "design your own house" feature and budget calculators in addition to DIY content and other relevant articles. A series of video tutorials on DIY would further increase the site's stickiness. The goal is too design interactive content that fits with the web site's theme and predisposes users to click through the pay-per-performance links. Search for Your Entertainment Domains » |
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