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NameMedia, the industry leader in Direct Search and Premium Domain Name Sales, announced that it has acquired Afternic, Inc., the industry's pioneer marketplace
for the resale of domain names.
Afternic will join with BuyDomains, NameMedia's existing domain name marketplace, in creating the leading platform for the domain aftermarket.
The acquisition will give BuyDomains' customers access to a host of domain-related services, including:
- Domain Sales
Domain owners interested in selling their names can do so cost-effectively using the Afternic platform
- Community
Members have access to a lively community site where domain industry news and strategy is discussed
- Domain Appraisal Services*
Domain sellers can have their domains appraised prior to listing with Afternic, ensuring that sellers approach the sale of their names armed with the information they need to succeed
- Domain Escrow Services
Buyers and sellers using the Afternic platform can take advantage of secure escrow services, protecting both parties in the transaction
- Assisted Offer Service
Is the domain name that you want taken? Afternic offers mediated purchase offer services to help you secure your domain quickly, and at the best price
Read More About Afternic — click here
Visit the Afternic Site to learn more about their services
*Note: To prevent any conflicts of interest, Afternic will not appraise names owned by BuyDomains
30% Jump in Domain Name Registrations in 2006
Recent research from Verisign highlights the strong growth in domain sales in 2006. Year over year growth stood at 30% — with 112 million domain names registered worldwide.
|
| |
TLD |
(Top Level Domain Names) |
| |
3rd Quarter 2005 . . . . 86.2MM
3rd Quarter 2006 . . . 112.0MM |
| |
ccTLD |
(Country Code Top Level Domain Names) |
| |
3rd Quarter 2005 . . . . 31.3MM
3rd Quarter 2006 . . . . 40.0MM |
|
| Top ccTLD, Q3 '06 |
| 1 |
.de |
(Germany) |
| 2 |
.uk |
(United Kingdom) |
| 3 |
.eu |
(European Union) |
| 4 |
.nl |
(Netherlands) |
| 5 |
.it |
(Italy) |
| 6 |
.cn |
(China) |
| 7 |
.ar |
(Argentina) |
| 8 |
.us |
(United States) |
| 9 |
.be |
(Belgium) |
| 10 |
.br |
(Brazil) |
|
The five most popular domain extensions (TLDs as they are known in the domain industry) in 2006 were: .com, .de (the German country extension), .net, .uk (the United Kingdom country extension) and .org.
Approximately 70% of domains sold are purchased commercially, with the remaining 30% purchased by consumers. Of registered sites, approximately two-thirds resolve to actual web sites, with the balance displaying as "parked" (one page sites which are often advertising venues) or not having a site.
Read more about domain name trends
Search for Domain Names:
Enter Keywords
Of all the strategies you use to promote your business online, the most important by far is search engine marketing.
Search engine marketing (SEM) is a term that encompasses both paying for a prominent position in search engines and directories, as well as going through a process called search engine optimization to ensure that your site becomes visible through natural or "organic" means.
The process of paying for good positioning was once equated with SEM, but it's a broader term now. Your SEM strategy can be limited to paying for placement, earning placement by optimizing your sites and having them recognized by the search engines or a combination of both.
Read the rest of the article — click here
If you've done some research on selling strategies for e-commerce business owners, you've probably noticed the growing popularity of cross-selling and upselling.
While the terms cross-sell and upsell are clearly defined, you may also have noticed that they're used interchangeably by some authors. Worse yet, some authors actually use them backwards! This is probably due to the emergence of the strategies in the online realm and the relative scarcity of literature on the subject.
Let's examine the definitions:
- An upsell is simply convincing the buyer that he or she should purchase a more expensive (and higher quality or more versatile) product than the one under consideration.
- A cross-sell is an effort to encourage the committed buyer to add auxiliary items to the purchase, such as accessories or related items.
Have you been to a fast food restaurant lately? Chances are, the person taking your order will ask you two questions:
- "Do you want fries with that?" This is an example of a cross-sell. Everyone knows that fries go well with a hamburger.
- "Do you want to biggie-size that?" This is an example of an upsell. The order taker isn't asking you to buy additional items, but is encouraging you to buy a bigger and more expensive version of something you're already ordering.
There's always the chance that you'll suddenly decide to scrap your order and have a salad back at the office, but most people are happy to upgrade their orders if they feel they're getting a bargain. This happens at the snack counter at the movies too. "Would you like the 32-ounce drink? You get twice as much for just 50 cents more!"
Read the rest of the article — click here
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Table of Contents
- Drive Site Traffic
- Afternic: New Domain-Related Services for BuyDomains Customers
- Domain Sales: 30% Growth
- Search Engine Marketing
- Onsite Promotion: Cross-Selling
- Booking An Edge: Roomrate.com Soars as Discount Hotel Search Site
- Music Domains — The Industry is Humming
Find The Perfect Online Identity! Domain Experts are standing by, call:
1-866-722-9500
(Toll Free in the U.S.)
1-781-839-2850
(Worldwide)
Search for Domain Names:
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"In the increasingly competitive world of internet commerce, having a strong domain name can provide a major edge. After spending endless hours trying to find a good domain to register for our new business initiative, we found Roomrate.com on BuyDomains.com. We purchased Roomrate.com and launched an online hotel booking and travel site which features no booking fees and real time discount rates. We are proud to report that Roomrate.com is now one of the top web hotel search brands on the internet."
— Joe Mazzarella,
roomrate.com
Translating News Into Business Opportunity
From 2004 to 2005, Online Music Downloads Tripled
Over 300 sites offered legal music downloads in 2005 — a Threefold Increase Over 2004
The growth on online music sites continues, and entrepreneurs are finding ways to cash in on the demand for online music downloads, news and community.
The web has helped not only "prime time" artists from top labels, but has served niche markets effectively — helping to drive sales for lesser-known musicians. At $0.99 per download, there is minimal risk in trying new music, and many sites offer free preview tracks to introduce new artists.
The proliferation of the iPod since its introduction in 2001, and the integration of video capabilities in 2005 have kicked up the demand for music and music-related news and services.
Networks like ArtistDirect, whose main site is ArtistDirect.com, pull in more than 40 million unique visitors per month and rack up over 600 million page views. The network is a hub for community news, sharing of common music interests and a central listing place for thousands of bands.
There is still room for savvy entrepreneurs to capture audience, and associated revenues, with new twists on current music sites, as there is strong growth predicted in music downloads for the foreseeable future.
Search for Music Domains »
Domain Owners:
Visit ActiveAudience.com to Explore NameMedia's Free
Domain Parking Service
Earn Revenues While Your Develop Your Site — Or Leverage Your Domain Investment
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