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BuyDomains Newsletter

July 2007
BuyDomains Success Stories: HealthBase.com Taps Booming Medical Tourism Marketplace
We periodically share business success stories from customers who have purchased and built a business around a BuyDomains premium domain name.
With several million Americans uninsured, affordable, quality overseas medical care is becoming an increasingly attractive option for many.

Healthbase, a Newton, MA based internet company is focused on providing alternatives to costly US medical care: helping to arrange medical travel to accredited overseas facilities.

Healthbase provides prospective patients with affordable health care options by furnishing information on medical providers in countries outside the US. This allows potential patients to explore their options with confidence.

Patients can access care at substantially lower costs than they would otherwise pay for the same treatment in the US — and that includes all of the travel expenses!

Read the full story
»
Visit HealthBase.com
NameMedia's Domain Marketplace Lauded as the World Leader in Premium Domain Sales
Success creates opportunity for domain name sellers.
NameMedia's Domain Marketplace, which includes web properties BuyDomains and Afternic, was recently named as the world's leading reseller of secondary market, or premium domain names by the Domain Name Journal.

Backed by the world's best distribution network and the industry's leading sales force, domain sellers have found that listing their domains for sale via the Afternic Domain Listing Service (Afternic DLS) can be a profitable endeavor.

The recent headline sale of resume.com through the expanded promotion option (which includes both the BuyDomains and Afternic distribution channels) bears out the success of the service. Over 100,000 domains have been listed for sale since the launch of Afternic DLS in March 2007.

NameMedia's domain marketplace distribution network incorporates more than 50 resellers, including 7 of the world's top 10 registrars.

Click here to learn more about listing your domains for sale
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The Most Popular Resources for Entrepreneurs: Work.com's Top Content
What are small business owners reading? Look here for some great content — from business plans to getting a line of credit, it's here!
Work.com offers a wealth of resources for small business owners and entrepreneurs across a wide variety of topics, from marketing to human resources, to financing.

Work.com's most popular how-to guides include:
  1. Creating a Great Business Plan
  2. Low-Cost Businesses You Can Start
  3. Resources for Starting a Business
  4. Employee Evaluation
  5. Learning Search Engine Optimization
PROMOTE YOUR BUSINESS
On the business promotion side, posting to Work.com is free and it can be a great means of getting exposure for your business.

If you have never written a how-to guide, look over some of the most highly-rated and popular material as a benchmarking exercise. Work.com allows readers to comment on material and you should take the time to review these.

Here are a few things to remember when you set out to write your content:
  • Devote time to writing a good introduction outlining the most important points of your piece — letting readers know what they can expect will keep them engaged
  • Keep your audience in mind at all times: stick to what they will find useful and interesting
  • Consider providing sidebars with help information to visually break up the text and make the document an easier read
  • Avoid industry jargon and acronyms which are likely to be unfamiliar to most business people
  • Keep your document to a manageable length: a maximum of ten pages is a good rule-of-thumb
  • Be sure that you are neutral in tone; no one will read your content if it is merely an ad for your products and you can describe your company in an "About Us" section in the front or back of the document
See the List of Top Work.com Guides
LinkedIn: This Fast-Growing Networking Site Holds Business Development Promise
Word of mouth marketing is the most effective driver of new business across industries. Is LinkedIn a useful tool for small business owners to tap in their quest to reach business consumers?
For many new or young businesses, particularly those with a B2B or professional services focus, making personal connections through networking is a productive and inexpensive means of developing momentum and bringing in revenues.

Enter LinkedIn, a Web 2.0 social networking site with more than 11 million members in 150 countries. Founded in Silicon Valley, CA, the site has fleshed out its basic social networking technology with added functionality that allows users to establish groups based on interest (there is an HP Alumnae group, for example). Recently LinkedIn introduced an "answers" feature which allows users to pose open questions, allowing them to tap into the collective wisdom of the membership.

Getting started on LinkedIn is simple: create a profile, add connections and begin reaching out to others who could help you by purchasing your services, filling a job opening, or recommending a vendor. The tool can fill a myriad of needs.

Guy Kawaski's blog has a great post on ten ways of using LinkedIn effectively. He notes — and this is important — that you can use LinkedIn as a means of improving your website's visibility and search engine rankings in addition to developing potential client relationships.

In this digital age small business owners need every edge, and while it isn't a magic bullet, LinkedIn is a site worth embracing.

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