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BuyDomains Newsletter

December 2007
BuyDomains Success Stories: HousePainting.net — The Right Real Estate Paints the Way to Success!
We periodically share business success stories from customers who have purchased and built a business using a BuyDomains premium domain name.
HousePainting.net Logo In 1998, Jason Yelowitz founded a company called iCastle.com. Like many companies of the day, however, iCastle quickly buckled beneath the weight of too large a staff, unrealistic investor expectations and a lack of sustaining capital.

In 2003, he formed a new company called Yeloweb, taking a completely opposite approach to building his business.

Jason hired a minimal staff, which he says allows him "to avoid the need for outside funding and have a quick, decisive leadership style rather than one necessitating lots of meetings. We can generally make a decision on whether to do a business deal in less than five minutes."

Yeloweb generates online leads across several verticals including: home improvement and real estate, with such websites as www.HousePainting.net (purchased from BuyDomains in 2006) and www.eHouseHunting.com. They generate traffic through a combination of search engine marketing and search engine optimization. Jason notes, "Having valuable domains certainly helps with the latter."

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Hot Pricing on Cool Domains
Domain SpecialsThrough December 31st BuyDomains is offering 30% off on 50,000 domains across nine categories including: A sampling of available specials in each category is available on the site. For a full list of all 50,000 available specials, email domains@buydomains.com.
A Domain-Driven Happy Ending
BuyDomains Sister Company Afternic Helps Ensure Some Holiday Cheer for a Comeback Kid
Until the age of 40 Christine Herget lived a fairly normal life. She was a successful mortgage loan officer, had plenty of friends and suitors and, most importantly, she had her health. Just a few short months after her 40th birthday, Christine took a fateful trip to Mexico. And life as she knew it changed forever.

During her trip, Christine became violently ill. She came back to the U.S. to discover she had contracted a rare virus. It became so serious that she was virtually paralyzed (and thus out of work) for several months. Christine was a fighter and worked her way back to almost normal health. But just as she started feeling like her old self, she was once again struck with illness. This time, it was with MRSA, a Staph infection commonly referred to as "Mursa" or the "SuperBug".

While many would simply focus on their incredible misfortune, Christine took this opportunity to come up with a way to create her fortune. An entrepreneur since childhood, Christine had been collecting domains over the years. Some domains she had already thought of business plans for; others just seemed like sound investments. While she lay recovering from illness number two, she knew it was time to do something with these names.

Christine decided to start with a name that she felt was one of the most valuable of her possessions: UI.com. When she reached out for some help on how best to sell the domain, she was hit with resistance almost everywhere she turned. "People just didn't take me seriously. "Christine recalls. "I posted the name in a few places but Afternic was the first company that I really felt was there to help. I had my own sales representative who was committed to me — but at the same time didn't make any promises. His goal was to work with me on creative ways to sell this domain and make me a customer long-term. And this was before he even knew I owned more domains!"

Ultimately, UI.com sold on Afternic for $275,000. Christine was able to get herself completely out of her healthcare debt AND have some savings left over.

"I have so much faith in Afternic. They took the bull by the horns and sold my domain. The people were helpful and responsive and actually cared about my situation."

Christine continues to list her domains on Afternic. She currently has 2 from her portfolio listed there for sale: Rapqueen.com and UI2.net.

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Domain Owners: Categorization Boosts Chance of Sale Nearly 3x!
Recent analysis points to the importance of categorization when positioning your domains for sale.
Are you looking to sell domains through AfternicDLS?

Here is something simple which you can do to boost your chances for a profitable sale nearly three-fold!

When placing a name on AfternicDLS, you have the option to categorize the domain. Only about one-third of AfternicDLS customers take the time to categorize their names — though categorization is one of the single most significant steps in positioning your names for a successful sale! In reviewing domain sales from 2002 through 2007, categorized names are 2.8X more likely to result in a sale than uncategorized names.

Why is there such a dramatic difference? Buyers look for names by both searching and browsing. When searching, potential buyers can find the listing both by searching the category and by entering specific keyword terms in search. A casual browse by category will not display uncategorized domains.

If you would like more information on listing your domains for sale our domain experts will be happy to assist you. Call 1 866-944-8600 or +1 781-839-2885.



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