As we are all aware, the global financial system has brought many world economies into a recession which is affecting many businesses small and medium businesses.
Let BuyDomains share with you some tips intended to help you ride through these challenging economic and come out a stronger business than before.
- Think positive — "Perpetual optimism is a force multiplier" — Colin Powell. If you believe that achieving your success goals is impossible due to the economy — then you will most likely make this happen. Let your positive thoughts be the guide to your actions and you will succeed.
- Keep your marketing wheels in motion — cutting costs is a necessity during a weak economy, but beware of where you cut them. Studies show that companies, who stick to their marketing plans, come out stronger when the economy turns.
- Leverage the power of the internet — Are you selling products or services from your website? Can you expand sales through other channels? Are you leveraging the power of email marketing to its fullest extent? Is your website fully optimized for the search engines? Do you have the right domain name to drive qualified traffic to your website? Have you considered a localized domain? It doesn't have to be costly to implement an online marketing and sales strategy. At a time when every dollar counts, defining an effective Internet strategy and acquiring the right web address the first time is more important to business success than ever before — especially for businesses with limited resources and budget.
- Reach Out to Your Customer Base — One of the most overlooked business opportunities comes from your existing and past clients. The fact that they have already done business with you makes it far more likely that they will do business with you in the future. Make sure you are not only marketing to them, but also asking for their feedback on how to serve them better. If you decide to survey your customers, make sure you share your findings with them and are implementing positive change.
- Make Improvements — This is an ideal time to evaluate all of your policies and procedures. Could your sales team benefit from some additional training? How can you help your company perform even better? What steps can you take to improve customer loyalty? Look at your business through a magnifying class and seize the opportunity to improve it across the board.
- Brainstorm — Tap you network and assemble a small group of people who understand your business and brainstorm opportunities. When several people get together with a blank slate and some good energy, you might be surprised by the results!
- Think outside the box — be on the lookout for new opportunities — stay on top of the market and your industry.
- Re-evaluate your priorities — Now is a great time to sharpen your own skills. Take classes, read books and network with others in your industry so you can learn from them. Get involved in your trade association and make sure you are on top of your game. Are you spending your energies in the right place? What can you do to make your company better and stronger? Leave the worrying to your competitors and instead seek out opportunities and stay positive. When you put the right energy and focus into your business — despite the economy — the results can extraordinary!
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- Founded - 2006
- Number of Employees - 220
- Headquarters - American Fork, Utah
OrangeSoda's primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available.
Founded by a group of Search Engine Marketers in 2006, OrangeSoda's experience and knowledge come, in part, from having built a successful pay-per-click search engine in the late 1990's and early 2000's. After spending more than a decade studying user search behavior, our understanding of how Internet searchers think and act is unparalleled. Our mission is to use this knowledge to help online advertisers gain new customers in the most efficient and cost-effective manner possible.
The center of our technology is built around our proprietary Campaign Management Center (CMC). The CMC is the engine that powers your ability to effectively track your Internet marketing efforts, including a campaign targeting engine, conversion tracking, reporting, and much more. In other words, it lets you know at a glance if your marketing is improving your business, and by exactly how much. In addition to our superior technology, we employ a team of expert search engine marketing and optimization professionals. They are a key factor in many processes that will ensure your success online. We incorporate the most advanced search engine optimization and Internet marketing strategies in helping your business succeed online.
What is SEO?
What is SEO? It's Search Engine Optimization, a fancy way of describing what it takes to get your website to the top of a search engine's results. When interested customers look for your product on a search engine like Google, and see your website at the top, they click and they buy. That's what we do. We help bring interested customers to you by moving you to the top.
Why is SEO important?
Consumers are no longer strictly using phone books to find the products and services they need. The internet has grown to the point- where it's near impossible to find someone who doesn't use Google, Yahoo, and MSN as their primary engine to search for these products and services. OrangeSoda offers SEO to connect these businesses and consumers together.
Marketing budgets have also always been hard to track. OrangeSoda can track and report on your online marketing budget and the ROI it's giving you. We see how many visitors came to your site, how many conversions you had, and where exactly they came from (even what search term they used to find your site).
Business Profile
Millions of people search for local products and services everyday on search engines and in local directories. Our goal is to get your site listed in the right places so when someone from your area is looking for your product or service, they find you instead of your competitors. Get started right now!
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OrangeSubmit
OrangeSubmit is a tool to help you get your website spidered quickly by the search engines.
Submit your Site to Search Engines — at NO COST »
SiteMapBuilder
SiteMapBuilder is a tool for webmasters that takes the pain out of creating an effective sitemap.
Simply enter your domain name, retrieve the automatically generated ready-to-use sitemap file, and upload to your website!
Build your Site Map »
Drive more customers to your website with cost effective SEO solutions that help grow your website's position in search results.
For more information on Small Business Services offered by BuyDomains partners, visit our Website Services page.
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We periodically share business success stories from customers who have purchased and built a business using a BuyDomains premium domain name.
To read more about our customers, visit our Success Story Page.
RoomRate.com — Hospitality Pays
BuyDomains Customer Since: 2004
Domain Name: www.RoomRate.com
"In the increasingly competitive world of internet commerce, having a strong domain name can provide a major edge.
After spending endless hours trying to find a good domain to register for our new business initiative, we found www.RoomRate.com on BuyDomains.com.
We purchased RoomRate.com and launched an online hotel booking and travel site which features no booking fees and real time discount rates. We are proud to report that RoomRate.com is now one of the top web hotel search brands on the internet."
— Joe Mazzarella, RoomRate.com
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