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Sport Trends in the News:
Fan Sites for Fun and Profit: Getting Started
Sports fans are some of the most loyal, and obsessive, type of fans. And their willingness to purchase team or sports memorabilia and products is legendary. Sports fan web sites can capitalize on this, offering sports memorabilia, books, videos, and fantasy sports games.
Like any other site, a sports fan site lives or dies depending on how much web traffic it receives. Building traffic for any site is a slow process, often taking months before significant traffic is seen. There are, however, ways to increase traffic to a site.
Relevant content is vitally important to any site, but especially so to a sports fan site. Fans have a voracious curiosity about their favorite teams and sports. They want to know everything, from team lists and statistics to what brand of sports equipment the team uses. A good sports fan site provides such material and more. The site might include team statistics going back several decades, record and trophy holders, articles on the history of the sport, and any current news pertaining to the sport or team.
Regular updating of site information is essential. New scores, rumors, trades, and news reports need to go up as soon as possible. Internet users are notoriously impatient. If they can't find what they need on your site, they'll go somewhere else. Through regular updates, a fan site assures its viewers that they'll always find the information they need there.
Capitalize on the visual nature of sports by including video clips of events, interviews and other items of interest (copyright permitting of course). Images and slide shows of sporting events can also increase site "stickiness," or how long visitors remain on the site.
Message boards, chat rooms, and regularly updated blogs also attract people to fan sites. A sense of community and belonging is an important part of fandom for many sports fans, so create a setting where fans can meet to share thoughts on their favorite teams. Checking message boards and meeting in chat rooms with fellow fans greatly increases the amount of time people will spend on the site.
If the object of the fan site is to make money, the site owner has several options. Memorabilia and sports-related products are obvious choices for an online store. The site may also be able to offer tickets to sporting events. Fantasy sports leagues are increasingly popular with fans, and fan sites often do well by either offering their own fantasy league or partnering with a fantasy league business. In addition to league subscriptions, fantasy leagues spawn further retail opportunities through books, magazines, and other items that heighten the league experience.
More Articles:
More Sport Trends in the News Articles »
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From Yahoo!'s Search Tool: July 2006
| Sports |
699,073 |
| Sporting goods |
440,154 |
| Sports medicine |
36,828 |
| Sports memorabilia |
18,381 |
BuyDomains has Sports domains across all categories: whether you are seeking to start an online sports memorabilia site or run a fan site — we have domains which will drive customers to your site and put money in your pocket.
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