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DownPillows.com — no sleep for these busy entrepreneurs

Buydomains Customer Since: 2005
Domain Name: www.DownPillows.com, www.Luxurypillows.com, www.Pillows.net

DownPillows.com — Your Source for Luxury Down Pillows

In early 2000, Craig and Abby Clark stumbled into the pillow business. With some leftover inventory from a former venture, they quickly discovered a ravenous niche market that was not being fed — luxury hotel pillows.

They immediately formed PacificPillows.com, an online retail site featuring high-end hotel bedding: such as down pillows, comforters, featherbeds and other luxury items intended to help customers emulate sleep experiences had at lavish hotels.

The couple initially started the business as a side project while Abby worked full-time as a teacher, and Craig focused his time on law school, and later on serving in the JAG (Judge Advocate General) corps.

"It is absolutely critical that you are conscious about your brand when you first start a business. Acquiring a premium domain name that conveys an appropriate brand message will pay huge dividends down the road." — Craig Clark, Founder

Organic growth
In 2005 they launched downpillows.com and followed that up by purchasing two more domains in 2007: pillows.net, luxurypillows.com. They learned from experience to choose targeted and concise domain names that would rank highly in organic search results.

"Organic search has been huge, especially for downpillows.com. Users can find us quickly whether they're looking for the exact down pillow they slept on at a luxury hotel, or simply searching for the right down pillow or comforter our site comes up first." The Clarks consider the money they invested on the domain name downpillows.com a bargain given the return.

With over a million dollars in annual sales in 2006, the future looks bright for this dynamic couple. The success of the business is especially surprising considering that this will be the first year they will both be able to focus solely on their online bedding businesses — leaving teaching and the JAG corps behind.

With their newfound "free" time they plan to develop the domain names they recently purchased from BuyDomains: pillows.net and luxurypillows.com. These sites will further round out their sleep-related repertoire by offering lower-cost pillow and bedding options, decorative pillows, high-end sheets and bedding, pillow protectors and more.