Business Success Story Showcase

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Buydomains Customer Since: August 2008
Domain Name: www.FabulousFlorals.com

FabulousFlorals.com — Design and Quality With A Great Name

Fabulous Florals delivers just what you'd expect: fabulously gorgeous fresh-cut flowers and plants. On FabulousFlorals.com, customers can buy flowers through this user-friendly floral service and receive fresh florals shipped directly to their door all year. The service's staff of floral professionals caters to D.I.Y. designers and busy moms for special events, weddings, anniversaries, birthdays, and other gift occasions.

So what's the secret to their success, especially in this crowded marketplace? According to Fabulous Florals president Joost Bongaerts, it's understanding that quality counts. That's why the company sources all florals directly from flower farms and greenhouses. It's also why they didn't settle for anything but a high-quality name. Both have paid off!

"Find and buy a great domain name," he advises other online business owners. "Our Alexa web ranking has gone from >5 million in October 2008 to 500K currently!" — Joost Bongaerts, President

For those of you unfamiliar with an Alexa ranking, this is a very good thing! Also, it's hard to underestimate the benefit of being aligned with such a high quality product and partner. After all, the brand partner and chief designer is Kathy Ireland. Being listed on her Web site, kathyireland.com, has been a huge help in both rankings and general consumer trust.