Business Success Story Showcase

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Buydomains Customer Since: February 2008
Domain Name: www.HawaiiPhotography.com

HawaiiPhotography.com — Getting Traffic Was A Snap

Christopher Norberg's business model was simple: create an online community for photographers living in or visiting the Hawaiian Islands where they could post, share and discuss their work.

He had a hunch it would be hugely popular. After all, Hawaii was a photographer's dream, and the service was free. What's not to love? But as we all know, there are plenty of great ideas out there that flop.

So how did Norberg ensure his own success? By staying laser-focused on a single goal: every decision he made needed to benefit the end user directly. And one of the best decisions he made was choosing an intuitive, easy-to-remember domain name to get those users there in the first place.

"With HawaiiPhotography.com, there's little to do as far as promotion thanks to the power of our domain name." — Christopher Norberg, Founder

Having a great domain name allows Norberg to focus on what he does best: "I make sure my visitors are happy with the content they find, and my traffic grows quite naturally."