Business Success Story Showcase

34 of 41

Buydomains Customer Since: 2003
Domain Name: www.HorseTrader.net

"I am a freelance sports journalist based in London and two and a half years ago — after being crowned national champion tipster — I devised and set up Horsetrader.net, a specialist company that sells horse-racing expertise and betting tips to clients on a one-to-one basis.

Through my television and newspaper contacts in England — I write weekly columns for Attheraces.com, Britain's premier racing TV website, and the Sunday Mirror, one of the UK's biggest selling newspapers — I have been able to secure links to my website horsetrader.net.

Initially, as with most new businesses, trade was relatively quiet, but having the website and such a 'catchy' domain — it's one that all English-speaking people instantly recognize and it says exactly what the company is about — has undoubtedly helped to boost traffic.

As a result, business has increased tenfold in the first six months this year and not a week goes by now without someone taking out a subscription to receive our information, which we send out by email or mobile phone text message — the client chooses which.

Horsetrader.net is a pioneering service in the world of racing as we don't just give out tips for winners, we also offer up-to-the-minute advice on how clients can trade in and out of positions, just as a stock market trader would. We are experts in this area and have a good record of predicting price fluctuations so as to ensure long-term profit.

A simple example is that we might advise a client to back a horse earlier in the day at, say, 10-1 and then trade out at shorter odds, for example 5-1, to guarantee a profit whether that horse wins or loses. Horse players can now do this thanks to the introduction, with government approval, of betting exchanges — principally betfair.com and betdaq.com — which allow punters to 'lay' horses to lose as well as backing them to win.

It is important to stress, given the nature of this business, that we run Horsetrader.net with complete honesty and integrity. If we didn't, clients would soon be contacting the Sunday Mirror and Attheraces.com with their complaints and that would spell the end of my association with those organizations.

We publish an up-to-date record of our losers as well as our winners, but we do this confident in the knowledge that, long-term, we expect our clients to make a profit provided they follow our advice diligently. Betting and trading on horses, if it is to be done professionally and successfully, is all about long-term profit, not short-term gains.

As the business continues to thrive, we will shortly be implementing our plan to set up syndicate ownership of racehorses. Each syndicate will have a maximum of 20 owners, who each pay an all-in fee to cover the cost of purchasing a horse and having it trained by a carefully selected trainer.

Horsetrader.net, drawing on its expert contacts, will buy the horses on behalf of the syndicates, organize racecourse and stable visits and keep members fully informed with regular email newsletters. Any profit from prize money and/or sale of the horse will be returned to the syndicate owners.

With live satellite/digital TV and internet coverage of the 'sport of kings' increasing all the time, we hope to attract clients — both for betting/trading and syndicate ownership — worldwide as, thanks to the wonders of modern communication, everyone can follow British and European racing as closely as we do over here."

Gary Nutting
HorseTrader.net