Business Success Story Showcase

23 of 41

Buydomains Customer Since: 2007
Domain Name: www.OrlandoBasketball.com

OrlandoBasketball.com — This domain was a slam dunk!

In 1992, Stu Maloff started FUN-damental Basketball Camp Inc., a day camp in Syracuse, NY. The camp helps 6-16 year olds focus on developing fundamental basketball and listening skills while having fun. The camps offer a unique 5-1 camper to-staff ratio, so each child receives highly individual attention.

Around 1999, Stu started purchasing basketball-related domains, taking his business online. This savvy online strategy took his business to the next level.

His main website, www.ebasketballcamps.com, got so much traffic that campers started flocking to his New York-based camp from more than 30 states and 20 countries!

"I was very fortunate to have invested in domain names — in particular those related to my basketball business. I registered a bunch of basketball-related domains to enhance my camp's presence on the Internet. I was also fortunate to have registered OrlandoBasketball.com years before I knew it would be used for a future business of mine," says Maloff.

"I would advise any business owner who wants to maximize their exposure, to get a generic domain name for their web site and supplement it with other domain names related to the business. — Stu Maloff, Founder

"To me, that is much more logical than spending hundreds or thousands of dollars for a newspaper ad that will only be seen by someone that happens to notice it flipping through a publication.

I would also remind folks that a strong domain name is not enough to guarantee success. The business obviously needs to be professional and meet the needs of its customers. However, a strong domain name can give a solid business the edge it needs to separate it from other businesses that do not have the advantage of a memorable domain name."