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RaisingtheBar.com — judging by the domain, this business is sure to be a success!

Buydomains Customer Since: 2004
Domain Name: www.RaisingTheBar.com

RaisingTheBar.com — professional business coaching

There are over 27,000 practicing lawyers in Georgia today, more than two-thirds of whom practice in the greater Atlanta area.

With all of this competition, how do these firms and individual "legal eagles" find new business? Enter Robin Hensley, founder of Raising the Bar, a business development coaching company based in Atlanta.

Hensley's approach is to work one-on-one with her clients to come up with a concrete business development plan and to set measurable goals that will aid them in finding new customers and maximizing billings from existing clients. While she also helps professionals from other fields, more than two-thirds of her business is from the legal profession.

"Raising the Bar is easy to remember so most have no trouble finding my company whether they met at a speaking engagement, heard about us via word of mouth or other marketing venues." — Robin Hensley, Founder

Robin spent several years as a CPA with Ernst & Young and also worked as a Marketing Director at several law firms. She draws heavily upon these experiences to aid Atlanta lawyers in coming up with a personalized plan to develop their businesses.

When asked the question "What type of person uses a personal development coach?" Hensley reply is, "Even Tiger Woods has a coach. Coaching even helps the consummate rainmaker focus monthly on what they need to do most — first things first — to bring in new business."

Change is good
Prior to finding the domain, Raising the Bar, Robin's company name was called "Personal Construction". When she needed to move her offices she saw it as an opportunity to change her name to better suit her predominantly legal clientele.

Hensley initially hesitated to make the investment in RaisingtheBar.com, tempted by its less expensive .net counterpart. However, she quickly realized that she had to set the example for her clients by using a premium name that would drive the most traffic and give her the best chance for success. "By using the name of your company and having it as a website name as well, to brand your business, new business will come."