Business Success Story Showcase

9 of 41

Buydomains Customer Since: February 2008
Domain Name: www.VideoNewsletters.com

VideoNewsletters.com — The Domain Name Says It All

Todd Smart knew from personal experience that newsletters were excellent relationship builders. The problem was that traditional newsletters, even well-written ones, were often overlooked, ignored, or deleted.

To stand out from the clutter, smart brands needed to capture their customers' attention immediately.

Smart's solution was to slice through inbox clutter with a video newsletter. Unlike a traditional newsletter, a video newsletter requires just a few minutes to deliver a case study, a demonstration, training information, or even documentary webisodes to your most important business relationships — rather than making them come to you.

So with a great idea and business savvy, what was holding Smart back? The wrong domain name.

When Smart's parent company was named "BeTuitive Publishing", it routinely took almost two minutes of explanation before someone really understood what the company did.

"Since I secured the VideoNewsletters.com domain name, I can explain what we do in about 10 seconds. It makes a big difference — sales have doubled just this year." — Todd Smart, Owner

Case in point: sales doubled just this year.