How to Choose and Purchase the Perfect Domain Name for Your Startup by Jen Sale

September 20th, 2018

“The success of your business can hinge on your choice of domain name. It’s closely connected to your online brand—your website, your emails, and all of your digital marketing. It is how your customers remember you and find you online. And once you choose your domain name, it’s difficult to change it. Getting it right the first time will save you serious stress and headaches down the road.” -Jen Sale

Feed the full Foundr article here.

Your Business’s Domain Matters: How To Make The Right Choice by Serenity Gibbons

September 4th, 2018

“Adding a strong domain can give an early-stage business the credibility to overcome the initial roadblocks that cause so many businesses to falter. I’ve seen the benefits that come with market leadership; my recommendation is for companies to focus on markets where it’s possible to build a frontrunner position. From there, they should build that platform into the next market opportunity.” -Serenity Gibbons

Read the full Forbes article here.

Exact Match Domains: How to Price These High-Value Assets by Michael Gargiulo

August 29th, 2018

“Exact match domain (EMD) names haven’t gone the way of the wind. Thousands of new extensions are being made available, but none will ever hold as much authority as the original dot-com extension. is one of the most expensive domain purchases in history. The domain name sold for a whopping $90 million in 2005, but would it have demanded such a price if it had been, or some other non-dot-com extension?


Why I Spent $1.5 Million on Our Domain by Noah Kagan

August 22nd, 2018

“ is now the former After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as

Yes, you read that right. It cost us $1,500,000 for that domain name. That ties with for the 83rd most expensive domain purchase ever. But it’s not like we just chucked a briefcase full of cash at someone to make it happen.” -Noah Kagan


How to Choose the Right Domain Name by WIRED

August 20th, 2018

“My advice is to follow the leaders. Every Fortune 500 company and most of the top startups have .com domain names. Successful companies like Tesla, Facebook, and Apple buy .com domain names on the secondary market, passing up other domain extensions entirely, because they know that it’s a smart and secure investment for their future. Even domain and SEO experts agree that a long .com domain name is better, more memorable, and less confusing to consumers than a short domain name on a lesser-known domain extension.” -WIRED Magazine

Read the full WIRED article here.

8 Tips to Find Your Perfect .com Domain Name by Jeannie McPherson

August 14th, 2018

“So you’ve decided that you want a domain name. Your first instinct is probably to register your domain name with a .com extension – with nearly 30 years of top-tier news, entertainment and businesses associated with .com, it’s become one of the most versatile, trusted and recognizable domain name extensions around the world. Every Fortune 500 company and many of the top startups have .com domain names. And domain and branding experts agree that a .com domain name is preferred over other domain names.” -Jeannie McPherson

Read the full Social Media Today article here.

Why Domain Names Are So Important

July 24th, 2018

“A domain name adds credibility to your small business. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with a URL such as This generic address does not inspire confidence in a customer like a domain name does.”

Read the full All Business article here.

The Perfect Domain Name: 11 Important Facts About Domain Names by Tony Messer

July 19th, 2018

“These days a domain name is online real estate. It’s where your brand lives and conducts business. It’s where you drive potential customers to buy and it’s where you build your expertise and authority. So, it should come as no shock that picking a domain name is an important decision. Choose incorrectly and you could be stuck with a bad name that will take time and effort to change.” -Tony Messer

Read the full article here.

This Entrepreneur Spends Thousands On Startup Domain Names – Here’s Why You Should Too by Jay Kim

July 18th, 2018

“Naming your startup company is perhaps one of the most exciting yet excruciating processes any entrepreneur goes through. We’ve all been there, spending hours and hours on trying every combination of “your business” + “dot” + “com” in an attempt to balance out an articulate name with one that doesn’t sound like a mom and pop shop. When you finally get the perfect name, of course, the dot com ending is taken and that spirals you down yet another rabbit hole costing you hours, if not days, of productivity. Naming a startup venture is part of the fun, but it can also be a source of huge agony and pain especially in the early days of a business when you really should be focusing on building your product and pushing it to market instead.” -Jay Kim

Read the full Forbes article here.

Protecting Your Business Domain Begins When You Select It by My Say

July 17th, 2018

“For startups, the initial selection of a domain name is critical. Using a domain name that actually matches your company name is clearly preferable. Critically, the more unique your company/domain name, the more protection you can generally obtain under intellectual property principles.” -My Say

Read the full Forbes article here.