Brand: It’s not a big word, but it causes a lot of confusion.
Online Marketing
Protect Your Domain Investment: Avoid Trademark Infringement
Wednesday, March 21st, 2018
Experienced domainers, or domain investors, will tell you that one of the most critical mistakes to avoid when buying a domain name is to purchase or register a name that could be flagged for trademark infringement. Domain names that might be construed to infringe on trademarks are not only bad business, they may, in fact, […]
Brand Consistency: Create Your Character in Order to Succeed
Wednesday, February 28th, 2018
Do you ever have one of those moments when you’re watching TV and you instantly know whose commercial you’re watching without the mention of a brand name? Or how about when you visit a company’s Instagram and Twitter and have no doubts about the legitimacy of the accounts? Do you ever wonder how you just […]
5 SEO Predictions for 2018
Tuesday, January 2nd, 2018
As the year wraps up, many of us reflect on our experiences in 2017 while looking forward to see what may be in store in the year to come. 2017 has been an interesting year, to say the least, and nobody truly knows what the future holds. As far as SEO is concerned, we’ve seen […]
Five Tips to Tune Up Your Website This Summer
Wednesday, May 31st, 2017
Often business slows down in the summer as customers take time off and go on vacation. This slower seasonality is a great time for you to take a step back and think about ways you can improve your marketing, particularly your website, your largest digital marketing asset. We’ve put together a list of the most […]
10-Point Checklist for Launching a New Website
Thursday, November 17th, 2016
Launching a website is a huge task, so it’s understandable if you’re not sure where to get started. This 10-point checklist covers all the basic tasks you need to accomplish before launching a website.
Building the Perfect Piece of Content for SEO (and Humans, Too!)
Friday, September 23rd, 2016
The Internet loves making a big deal out of SEO; truth is, it is a big deal, but it doesn’t have to be complicated. In fact, SEO is pretty intuitive—and even a little creative! Plus, optimized pages are more likely to… Have higher positions on search engine results pages, or
What to Look for When Buying a Premium Domain
Tuesday, September 6th, 2016
When starting an online business, one of the most important decisions you’ll make comes when choosing your domain name. And while you may already know some of the basic tips for choosing a domain name, like making sure it’s relevant to your niche and memorable, there’s another important tactic that’s often overlooked but could make […]
Why Loyal Customers Are Essential to Your Business
Wednesday, July 13th, 2016
We’ve talked about how a premium domain can help your business grow and be found online. But what comes next? How can you make your website work for you in the long term? One of the best ways to support your ecommerce business is to establish a core base of loyal customers. Loyal customers will […]
Ten Tips for Starting an Online Business
Tuesday, June 14th, 2016
Starting an online business has many parallels to establishing a bricks-and-mortar store. You have to estimate expenses and profits, secure a good location, and create a business plan to guide and grow your business. And if you want loyal customers, you have to make sure their first experience with your business is satisfactory. Unlike a […]
