Keeping up with Google’s Updates

Matt Cutts tweets about a new algorithm change.

Who knew something as important as an algorithm update could be tweeted in 140 characters or less! Google’s SEO Guru, Matt Cutts announced on his Twitter account this past Friday that the “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree.” Cutts also indicated that this update is completely unrelated to the previous Panda and Penguin updates.

Matt Cutts Tweet
Given the small percentage of those affected by the update, there doesn’t seem to be much to worry about. However, it is important to realize that your domain name does matter! Google is continuously working to deliver the most relevant results to each search, which means that there are a ton of factors that the algorithm takes into consideration. While some exact match domains may be affected in this algorithm update, there is more to the affect than just the domain.

A quality domain name can definitely help to increase search potential, but it is also essential to pair your quality name with quality content. While this new algorithm update may put less emphasis on the exact-match domain that has a poorly developed website, it opens up new potential for domains that have quality content to match. The coupling of a premium domain name and superior content puts you in a very advantageous position, because Google will recognize both the validity of the domain and the website’s content. Therefore, Google will position this site higher in search rankings than one with either strong content and a weak domain or an exact-match domain and poor content.

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