Exact-Match Domain Names and Why Investors Value Them by Michael Gargiulo

“Your website’s domain name is the digital real estate your entire brand is built upon. Great domains are easy to remember, type in and share. With thousands of domain extensions and more than 332 million registered domain names, premium domain names, like premium real estate, are exponentially increasing in value.

The recent surge in domain registrations has made exact-match .com domains the most valuable of the bunch, namely due to their age and widely accepted use by the internet’s largest companies.” -Michael Gargiulo

Read the full Forbes article here.

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