Exact Match Domains: How to Price These High-Value Assets by Michael Gargiulo

“Exact match domain (EMD) names haven’t gone the way of the wind. Thousands of new extensions are being made available, but none will ever hold as much authority as the original dot-com extension.

LasVegas.com is one of the most expensive domain purchases in history. The domain name sold for a whopping $90 million in 2005, but would it have demanded such a price if it had been LasVegas.tv, LasVegas.net or some other non-dot-com extension?

The simple answer is: No.” -Michael Gargiulo

Read the full Forbes article here.

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