Naming Your Business: Are Domain Extensions Important? by Michael Gargiulo

“The lesson is simple here: If you can, buy an exact-match .com domain name for your business and reap the rewards of instant recognition, built-in traffic and long-term SEO value.

It’s already challenging enough to name your business and build a quality brand around it. If you’re smart about your web presence, you’ll be able to stay a step ahead of the competition. And while that has something to do with your product, it has a lot more to do with your name and the location visitors know you by.” -Michael Gargiulo

Read the full Forbes article here.

Comments are closed.