The Perfect Domain Name: 11 Important Facts About Domain Names by Tony Messer

“These days a domain name is online real estate. It’s where your brand lives and conducts business. It’s where you drive potential customers to buy and it’s where you build your expertise and authority. So, it should come as no shock that picking a domain name is an important decision. Choose incorrectly and you could be stuck with a bad name that will take time and effort to change.” -Tony Messer

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