This Entrepreneur Spends Thousands On Startup Domain Names – Here’s Why You Should Too by Jay Kim

“Naming your startup company is perhaps one of the most exciting yet excruciating processes any entrepreneur goes through. We’ve all been there, spending hours and hours on trying every combination of “your business” + “dot” + “com” in an attempt to balance out an articulate name with one that doesn’t sound like a mom and pop shop. When you finally get the perfect name, of course, the dot com ending is taken and that spirals you down yet another rabbit hole costing you hours, if not days, of productivity. Naming a startup venture is part of the fun, but it can also be a source of huge agony and pain especially in the early days of a business when you really should be focusing on building your product and pushing it to market instead.” -Jay Kim

Read the full Forbes article here.

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