“SumoMe.com is now the former SumoMe.com. After six-plus years and 1.5 million cold hard dollars, we have finally rebranded as Sumo.com.
Yes, you read that right. It cost us $1,500,000 for that domain name. That ties Sumo.com with Russia.com for the 83rd most expensive domain purchase ever. But it’s not like we just chucked a briefcase full of cash at someone to make it happen.” -Noah Kagan