Increase the conversion rate on your purchase confirmation page.
Developing an ecommerce website can be a long and tedious task, but it’s important to give every page on the site the appropriate amount of attention. While your home page serves as the first impression to customers, your checkout page serves as your final selling point. So what are you doing to optimize this page and ensure that consumers stick with you until they finally hit the confirmation button?
Here are what two approaches that you should be trying in order to increase conversion rates.
Focus on the Necessities
Simplifying your checkout process is beneficial to everyone involved. While you may be interested in acquiring different details about your customer, the checkout page is not the place or time for it. By minimizing the number of required fields on your checkout form(s), you reduce the amount of people who drop off due to a long form and increase the rate at which customers complete the checkout process.
Focusing on the necessities such a name, address, number, email, and payment information helps to facilitate the process for customers and encourages higher rates of completion.
Provide Full Disclosure
As a customer, nothing is more frustrating than not knowing how long the checkout process is or what information is expected next. So in an effort to keep customers satisfied, try reformatted your checkout process to fit on one page. This lets customers know exactly what information they must provide and about how long it will take them to complete the checkout.
In a recent study conducted VacationRoost, they tested two separate checkout pages to determine which designed yielded a higher conversion rate. The first was designed as a two part, horizontal lay out consisting of two submission buttons, whereas the second featured one confirmation button and was condensed onto one page. The results between the two pages were quite significant, as the second one page layout received 36% more completions!
