Starting a website can feel overwhelming, because there are a thousand different ways to go about it after you’ve registered your domain. But one of the ways you can simplify the process is to use WordPress.
Tons of bloggers, entrepreneurs, and top websites choose WordPress to power their sites. In fact, WordPress powers about 25% of all sites. Here’s why:
Easy to set up and maintain
You do not need to know anything about coding in order to create and maintain a website with WordPress. The platform is designed to be intuitive. You can easily purchase a domain name, choose a theme, and start posting content on your website in under 10 minutes.
WordPress also has excellent developers who are constantly improving the platform, eliminating bugs and making it more secure. WordPress has an automatic update feature, so you don’t have to worry about maintenance.
If you ever do have a problem with WordPress that you can’t figure out on your own, there are tons of WordPress forums that you can turn to with questions. Because so many people use WordPress, it comes with a broad community of support.
There are themes for any kind of website
WordPress is no longer just for bloggers. No matter the purpose of your website—blogging, advertising, e-commerce, etc.—you can find a WordPress theme that will work for you. Most WordPress themes are designed to be mobile friendly, so you don’t have to worry about whether your website will look good on different devices. For example, on one of my sites CutCableToday.com, I use the MH Newsdesk theme that looks great on both desktop and mobile.
Many WordPress themes are free, which is great if you’re on a tight budget. But keep in mind that investing money in a WordPress theme is often worthwhile, because you will get more features and more flexibility.
Easily customizable
WordPress is easy for people with no coding experience to use, but that doesn’t mean that you can’t change the code. Because WordPress is an open source platform, you can easily make changes to the code to suit the needs of your website. The level of customization is all up to you.
There’s a plugin for anything you need
Plugins are pieces of software that add functions to your website. For example, if the purpose of your website is to sell a product, your website needs to have an online check-out. There’s a plugin for that. Perhaps you want to add testimonials to your website. There’s a plugin for that.
In fact, there are thousands of WordPress plugins available, most of them free. No matter what feature you need to add to your website, someone has probably already created a plugin for it. You can easily find the right plugin by consulting the WordPress community. Once your plugins are installed, WordPress will notify you when updates are available.
SEO friendly
WordPress provides most of the features you need in order to improve your SEO, such as fast loading speed and easy website navigation. WordPress also has an SEO plugin, Yoast, that makes it easy to optimize all of your pages and blog posts.
Not only is WordPress an adequate choice for your website; it’s an excellent choice. With so many good features and so little hassle, WordPress might be the most powerful tool you use on your digital journey.
Eric Brantner is an experienced content marketer who runs a number of blogs in a variety of niches. You can read his thoughts on marketing and digital culture at Scribblrs.com.
