Launching a new website can be daunting. As a company’s first contact point with many of its customers, your website needs to make a lasting impression. If your website is hard to navigate or aesthetically unappealing, customers will take notice. This means a potential loss of their business. To prevent this from happening to you, have these six “Don’ts” in mind to keep your website and business on track.
- Your website isn’t mobile compatible. Accessing the Internet via a mobile device is becoming increasingly common. In fact, according to a recent poll, 15% of Americans who own a smartphone have no other way of getting online [1]. Don’t alienate customers who are mobile users. Explore your options for mobile compatibility, starting by checking your website with Google’s Mobile-Friendly Test.
- Contact info is hard to find (or nonexistent). The best place you can put contact information is at the top of your homepage. If that spot doesn’t work for your particular website, the second best option is to create a separate page dedicated to your address, phone number, and email information. Clearly mark this page as “Contact Us.” This may sound like a no-brainer, but it’s easy to overlook. The last thing you want is to send your customers on a contact info wild goose chase. This could result in a negative impression by the customer and, ultimately, the loss of their business.
- The website is hard to navigate. Distinctly marked tabs and pages streamline ease of use and provide an overall better customer experience. Your website doesn’t have to be the most cutting edge, overly complicated page out there. It simply has to be aesthetically pleasing, easy to use, and serve its purpose.
- There’s too much information. That’s right, it’s completely possible to have too much information! An abundance of testimonials, photos, descriptions, and options can be overwhelming. Stick to the basic information about your products and services. If needed, let customers know your business is available for special projects and provide them with an inquiry form to save yourself some clutter. Tone it down, limit yourself, and include only what’s necessary. Your customers will thank you.
- The customer isn’t asked to stay in touch. Prominently display links to social media pages and ask customers to be a part of your email list. Eliminate the effort of making a second contact by simply asking customers to stay connected. Make it easy for your business to develop lasting and profitable relationships. By securing a ‘Like’ on social media or a customer’s email address, you are being proactive and taking the steps to foster a meaningful audience for marketing efforts.
- Your website is all about the company. This may seem counter intuitive, but changing the wording on your website can make a big difference in how customers view your business. Instead of saying, “This is the awesome product I’m offering you.” say, “This is the awesome result of using my product.” Don’t brag about how great your offering is; instead, talk about how it can help the customer and improve their lives. For example, don’t say your landscaping services are the best. Say your landscaping services will help a customer’s home have beautiful curb appeal. Make the website feel relatable to the customer by offering benefits instead of simply products.
In addition to these basic tips, take a critical look at some other company websites. What’s working for them? What isn’t working? As a potential customer, what did you think of the overall website experience? Use the answers to these questions to help guide you when building your new website.
Of course, the first step of building a website is a domain name. BuyDomains has thousands of premium domain names for you to choose from. Finding a relevant domain name to your business will provide you a storefront online, allowing your customers the most access to your products as possible. Start searching for your new domain name on BuyDomains.com today! You don’t want to miss out on your perfect premium domain.
