Domain Business: Articles
& Advice

“My advice is to follow the leaders. Every Fortune 500 company and most of the top startups have .com domain names. Successful companies like Tesla, Facebook, and Apple buy .com domain names on the secondary market, passing up other domain extensions entirely, because they know that it’s a smart and secure investment for their future. Even domain and SEO experts agree that a long .com domain name is better, more memorable, and less confusing to consumers than a short domain name on a lesser-known domain extension.” -WIRED Magazine

Read the full WIRED article here.

“So you’ve decided that you want a domain name. Your first instinct is probably to register your domain name with a .com extension – with nearly 30 years of top-tier news, entertainment and businesses associated with .com, it’s become one of the most versatile, trusted and recognizable domain name extensions around the world. Every Fortune 500 company and many of the top startups have .com domain names. And domain and branding experts agree that a .com domain name is preferred over other domain names.” -Jeannie McPherson

Read the full Social Media Today article here.

“A domain name adds credibility to your small business. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does.” -AllBusiness.com

Read the full All Business article here.

“These days a domain name is online real estate. It’s where your brand lives and conducts business. It’s where you drive potential customers to buy and it’s where you build your expertise and authority. So, it should come as no shock that picking a domain name is an important decision. Choose incorrectly and you could be stuck with a bad name that will take time and effort to change.” -Tony Messer

Read the full Business.com article here.

“Naming your startup company is perhaps one of the most exciting yet excruciating processes any entrepreneur goes through. We’ve all been there, spending hours and hours on GoDaddy.com trying every combination of “your business” + “dot” + “com” in an attempt to balance out an articulate name with one that doesn’t sound like a mom and pop shop. When you finally get the perfect name, of course, the dot com ending is taken and that spirals you down yet another rabbit hole costing you hours, if not days, of productivity. Naming a startup venture is part of the fun, but it can also be a source of huge agony and pain especially in the early days of a business when you really should be focusing on building your product and pushing it to market instead.” -Jay Kim

Read the full Forbes article here.

“For startups, the initial selection of a domain name is critical. Using a domain name that actually matches your company name is clearly preferable. Critically, the more unique your company/domain name, the more protection you can generally obtain under intellectual property principles.” -My Say

Read the full Forbes article here.

“In this post, I will guide you through all the necessary steps in the process of successfully selling a domain name. From valuation to pricing, marketing, listing, negotiating and closing a sale with a safe and secure way to transfer the domain name to its new owner and the seller (that will be you) receiving payment.” -Doron Vermaat

Read the full DNGeek article here.

“When it comes to choosing your domain extension you’re going to have a lot of different options available. It can be tempting to go with a TLD that’s innovative and creative. However, if you can it’s always a good idea to go with .com.

The .com TLD is by far the most commonly used and recognized TLD. So, people already have a built-in association with .com being the primary TLD. You can use this to your advantage and build a higher-quality brand by choosing .com.” -Kevin Wood

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“Every man, woman, and their dog is creating websites these days. Because of this explosive growth, the choice of domain names is becoming more and more limited.

With that in mind, it’s important to be creative, think outside the box, and come up with a domain name that will last a lifetime.”

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“Many business owners mistakenly think of a domain name as just an address for their website. But as Rand Fishkin over at Moz recently explained, it’s so much more than that.

Consequently, there are a number of factors you should seriously consider when brainstorming domain name ideas. Below, we give you a quick rundown of 8 tips for selecting a great domain name. You’ll be able to nail one that’s smart and effective by sticking to these simple guidelines.” -Denis Pinsky

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