Google’s Mobile Search Changes, and What it Means for Your Business

Google logoYou’ve invested in a premium domain name.  You built a website, and worked hard to maintain your rankings in search engines.  Customers find you every day through Google searches.  They come to your site and buy your products and services.

But are you staying on top of changes in mobile search? On April 21st, Google began using mobile-friendliness as a ranking factor in their search algorithms.  According to Google, if your site was not mobile ready on April 21st , they may begin to negatively impact your website’s placement in search results.

You can check to see if your website is currently mobile-friendly, by using Google’s tool here.

If your site is mobile optimized, that’s great!

If it’s not, don’t despair.

The Google update was much milder than what was predicted, or expected.  It certainly was not as impactful as the Penguin or Panda updates that leveled many websites.

While Armageddon did not happen following Google’s recent mobile search algorithm update, experts are predicting that Google is in this for the long play.  Since Google’s mission is to deliver the best search experience to their customers, and with the search traffic shifting to mobile more every year, you can bet that they will continue to make life difficult for non-mobile-friendly websites.  Expect future updates from Google that could be related to mobile site speed, optimized check-outs and more.

If your site is not optimized for mobile, our sister company BlueHost offers a mobile design service for only $199.  You can contact a mobile design expert at BlueHost at +1-855-723-6643.

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