How One Decision Provides Exponential Benefits for Small Business


Chess pieces on the board

Everyone knows that acquiring a domain name is one of the most important steps in establishing a successful business. Today’s most desirable domain names are called Premium Domains; they are typically short, simple, memorable and keyword rich.

A Premium Domain can provide numerous meaningful benefits to individuals and businesses alike.  Here are the most popular reasons why people own premium domain names.

1. Improves Marketing and Visibility
The right domain name allows customers an easy way to remember and find you. It’s your location on the web. It’s also your email address.

2. Builds Credibility
Using your domain for your website and to personalize your email helps establish credibility and professionalism. For instance, an email address such as [email protected] is more professional than [email protected].

3. Protects Your Brand
Purchase the domain name that best represents your business name. Domains are valuable online real estate. Secure the right name and keep it out of the hands of your competitors.

You may also find additional attractive domains for your business. Securing more than one helps protect your brand and increase your reach. You may want to consider buying misspellings and plural variations on your primary domain name. You can easily direct as many domains as you want to a single website.

4. Acquire More Traffic
A premium domain can give you extra weight in search engines and an established base of existing traffic. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing ‘’ Referral traffic typically comes from links on other websites.

5. As an Investment
Similar to real estate, domain names are investments. Domain name values increase daily, because the better ones are becoming less available. You yourself can make your domain name more valuable by building and marketing your website.

BuyDomains has the largest inventory of premium domain names available for sale. To find a domain that’s right for you, search

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